Karin R. Prior
Middletown,RI
Summary
Collaborative leader and analytic problem solver with a history of achieving company goals and strategies. Skilled in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven people leader that motivates, engages and optimizes team performance.
Overview
17
17
years of professional experience
Work History
Manager Marketing Analytics and Insights
NEXCOM
Virginia Beach, VA (remote)
05.2018 - Current
- Provide holistic view of the consumer through analytics, surveys and data in order to develop customer segmentation and insights
- Utilize consumer insights to execute market strategy designed to promote NEX businesses and support its patrons. Develop process to track and analyze the impact of strategies through KPIs
- Key partner in the development of patron loyalty program, launched in March 2021
- Utilize market partnerships with Nielsen and NPD as well as additional industry research to recommend future investments and growth categories
- Share findings across organization to inform and empower business units to integrate findings with future strategies.
Director Global Merchandise Planning
Under Armour
Baltimore, MD
10.2016 - 03.2018
- Partner with Global Category Department Heads to ensure Global Inventory investment, $1B in cost purchases that reflects category growth strategy and supports key marketing initiatives
- Develop Global Merchandise Planning Team from forecast/supply planning to business driving catalysts
- Inject Retail based processes into Wholesale Planning Tools by optimizing Door Tiers across the Globe ensuring a holistic representation of the brand
- Align across Global Regions revenue and inventory demand targets that support the category vision
- Analyze product line architecture and provide Product Team with sku and style targets to increase productivity while maintaining line segmentation across Good, Better & Best account levels
Director of Factory House Planning
Under Armour
Baltimore, MD
02.2011 - 10.2016
- Partner with Finance to develop 3 year growth targets that support the Brand's major initiatives
- Strategize current real estate portfolio with future projects to maximize sales per square foot and increase market penetrations
- Model consumption of “made for outlet” and “excess” product to estimate mix impact on product margin estimates for Factory House P& L as well as profitable inventory liquidation for inline excess.
- Built Planning Organizational Structure to support growing retail business unit: Developed Planner career path by adding Manager level and Associate level positions. Created new Business Manager Position responsible for Business Unit KPIs and Financial Calls. Created Store Planning to support Allocation Team and Merchandise Operations with top-line inventory investment targets across store fleet.
- Worked in collaboration with IT and outside consulting sources to create a Factory House reporting tool that supported in-season and pre-season planning.
Senior Merchandise Planner
David's Bridal
Conshohocken, PA
04.2006 - 02.2011
- Forecast merchandise requirements for Dress departments exceeding $170 million in sales volume by analyzing business objectives, profits, sales trends and determining financial plans
- Direct E3 replenishment buyers to ensure accurate on order and on time delivery for promise date to customers
- Divisional Representative to weekly Flow Team Committee, comprised of DC Logistics, Store Operations, and Merchandising. Participating member of SOCS (Special Order Customer Service) Committee that is cross functional team whose objective is to maintain successful on time delivery rate to the customer
Education
Bachelor of Arts - English and Psychology
University of Connecticut
Storrs, CT05.1993
Skills
- Business Process
- Business Planning
- Key Performance Indicators (KPI)
- Staff Management
- Team Leadership
- Coaching and Mentoring
- Verbal and Written Communication
- Microsoft Office
Timeline
Manager Marketing Analytics and Insights
NEXCOM
05.2018 - Current
Director Global Merchandise Planning
Under Armour
10.2016 - 03.2018
Director of Factory House Planning
Under Armour
02.2011 - 10.2016
Senior Merchandise Planner
David's Bridal
04.2006 - 02.2011
Bachelor of Arts - English and Psychology
University of Connecticut