Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Karla Cuamba

Las Vegas,NV

Summary

Marketing professional with a proven record at Peppermint Hippo, achieving a 20% increase in sales revenue through strategic initiatives and vendor negotiations. Expertise in cross-functional collaboration and CRM optimization enhances campaign effectiveness and client engagement. Bilingual in English and Spanish, facilitating communication in diverse markets.

Overview

20
20
years of professional experience

Work History

Marketing & Merchandise Manager

Peppermint Hippo
Las Vegas, NV
04.2021 - Current
  • Increased sales revenue by 20% through targeted marketing strategies and optimized vendor relationships.
  • Developed and executed B2B sales campaigns aligned with brand objectives and client needs.
  • Conducted in-depth market analysis to identify trends, customer behaviors, and growth opportunities.
  • Negotiated favorable terms with suppliers to improve margins and reduce operational costs.
  • Led creative content initiatives and managed promotional materials to boost client engagement.
  • Partnered with operations and finance teams to ensure compliance and budget alignment.

Marketing Coordinator

K-Kel Inc.
Las Vegas, NV
04.2005 - 03.2020
  • Managed billing and invoicing processes for the brand team with a focus on accuracy and timeliness.
  • Supported cross-property marketing initiatives, assisting in campaign creative and rollout.
  • Facilitated strategic marketing plans aligned with broader business objectives.
  • Provided actionable feedback on creative briefs and messaging for improved campaign performance.
  • Coordinated communications and asset delivery across internal departments and external vendors.

Education

Master of Science - Leadership

Grand Canyon University
Phoenix, AZ

Skills

  • Strategic sales initiatives
  • Territory and account management
  • Pricing negotiation and revenue growth
  • CRM and sales forecasting
  • Cross-functional collaboration
  • Budget compliance and cost control
  • Order fulfillment and supply chain
  • Bilingual in English and Spanish

References

Available upon request

Timeline

Marketing & Merchandise Manager

Peppermint Hippo
04.2021 - Current

Marketing Coordinator

K-Kel Inc.
04.2005 - 03.2020

Master of Science - Leadership

Grand Canyon University

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