Karla Fernandez
Midland,TX
Summary
Proven leader in retail management with a track record of enhancing customer satisfaction and boosting sales through expert knowledge in fashion trends and effective upselling strategies. At Kendra Scott, significantly contributed to team success by fostering long-lasting customer relationships and driving sales. Skilled in store maintenance and team mentorship, demonstrating both hard and soft skills essential for high-paced retail environments.
Overview
10
10
years of professional experience
Work History
Stylist Sales Associate
Kendra Scott
Midland, TX
09.2022 - Current
- Enhanced store sales by skillfully cross-selling and upselling related products to clients based on their needs and preferences.
- Connected and engaged with customers to understand styling needs.
- Worked closely with store management to set and achieve individual sales targets, contributing to overall team success.
- Acknowledged, interacted and built relationships with clients to stimulate loyalty.
- Embraced fashion and understood market trends to articulate in client interactions.
- Built long-lasting customer relationships through attentive service and consistent followups.
Assistant Manager
Jumburrito
Midland, TX
08.2019 - 05.2022
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
Store Manager
Payless Shoe Source
Midland, TX
11.2014 - 11.2017
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
Education
Bachelor Of Applied Technology Organizational Mana - Business Administration
Midland College
Midland, TX05.2021
Small Business Management A.A.S. - Business Operations
Midland College
Midland, TX05.2019
Skills
- Store maintenance
- Fashion Knowledge
- Fashion Trend Awareness
- Brand representation
- Personal shopping assistance
- Upselling strategies
Languages
Spanish
Native or Bilingual
Timeline
Stylist Sales Associate
Kendra Scott
09.2022 - Current
Assistant Manager
Jumburrito
08.2019 - 05.2022
Store Manager
Payless Shoe Source
11.2014 - 11.2017
Bachelor Of Applied Technology Organizational Mana - Business Administration
Midland College
Small Business Management A.A.S. - Business Operations
Midland College