Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Karla Flannery

Kansas City,Missouri

Summary

Latina Marketing Executive with over 25 years of US and global experience. A Leo Burnett veteran at global snacking powerhouse Mondeléz and Tourism Director at the State of Illinois. Most recently, CMO at MMGY Global. Successful at maximizing brand image and profitability by creating strategies based on deep understanding of target audience. Proven track record for data-driven creative excellence, building deep client relationships, creating high-functioning teams, and delivering results.

Overview

31
31
years of professional experience

Work History

CMO

MMGY GLOBAL
Overland Park, KS
01.2024 - Current
  • Developed and implemented comprehensive marketing strategies to increase brand visibility and improve customer relations.
  • Created detailed reports of market analysis, competitive intelligence, and customer segmentation to inform strategic decisions.
  • Managed a team of marketing professionals responsible for developing campaigns, executing promotional events, and monitoring performance metrics.
  • Collaborated with internal stakeholders to ensure alignment between marketing initiatives and organizational objectives.
  • Designed innovative digital campaigns that leveraged social media platforms to engage customers.
  • Directed the production of print collateral including brochures, flyers, product catalogs, and other materials.
  • Analyzed website analytics data to identify opportunities for improvement in user experience and conversion optimization.
  • Oversaw the development of email marketing campaigns aimed at driving leads through targeted messaging strategies.
  • Led the organization's rebranding initiative by creating an updated logo, tagline, color palette, font style.
  • Organized trade shows across multiple cities in order to promote company offerings directly to customers.
  • Utilized analytics tools such as Google Analytics or Adobe Analytics for tracking campaign performance.
  • Developed an integrated approach towards leveraging both online and offline channels for better reach and conversions.

Tourism Director for State of Illinois

Illinois State Tourism
01.2020 - 08.2022
  • Led brand strategy and consumer marketing for the state of Illinois Brand
  • Also responsible for digital, social, consumer experience and PR.

Global Marketing Director

Mondeléz International
01.2015 - 01.2019
  • Led development of brand strategies and implementation across all media, based on consumer data, measurement strategies, insight and deep consumer understanding
  • Led creative excellence across global power brands including Oreo, Chips Ahoy!, Belvita and Halls.

Executive Vice President

Leo Burnett
01.1993 - 01.2015
  • Successfully rose through the ranks, from Account Executive in Mexico City to EVP in Chicago
  • Contributed to award winning work, developed client relationships at CMO and CEO levels, built cross discipline teams, managed P&Ls, ensure resources and drove strategy, led creative development, execution and implementation.

Education

Bachelor of Arts - Marketing

Universidad De La Comunicacion
Mexico City
07-1993

Skills

  • Tourism
  • Non-for-profit
  • Integrated Marketing
  • Brand Strategy
  • Brand Marketing
  • Digital Marketing
  • Data
  • Social
  • Search
  • CPG
  • C-suite
  • Marketing Innovation
  • Global
  • Hispanic Marketing
  • Digital Transformation

Languages

Spanish
Professional

Timeline

CMO

MMGY GLOBAL
01.2024 - Current

Tourism Director for State of Illinois

Illinois State Tourism
01.2020 - 08.2022

Global Marketing Director

Mondeléz International
01.2015 - 01.2019

Executive Vice President

Leo Burnett
01.1993 - 01.2015

Bachelor of Arts - Marketing

Universidad De La Comunicacion

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Karla Flannery