Karli Cauley
Lincoln University,USA
Summary
Results-oriented professional specializing in digital content creation, athletic coaching, and team leadership. Expertise in project management and cross-departmental communication, delivering high-quality outcomes in fast-paced settings. Strong relationship-building skills and adaptability, focused on achieving organizational goals and driving continuous improvement.
Overview
3
3
years of professional experience
Work History
Digital Content Producer
NBC Sports
Philadelphia, Pennsylvania
01.2026 - Current
- Creates engaging digital content for NBC Sports platforms and social media channels, driving audience interaction.
- Collaborates with team members to develop creative concepts and content strategies, enhancing overall project outcomes.
- Assess content performance using analytic tools, optimizing strategies to increase audience engagement.
- Edits video segments and graphics for live sports broadcasts and online features.
- Knowledge with Adobe Photoshop, Sprout Social, WordPress, and Wildmoka for digital content creation.
Social Media Manager
Joanna Creative Co
Ocean City, NJ
05.2024 - 01.2026
- Increased brand awareness through development and implementation of targeted social media strategies.
- Managed multiple social media platforms to maintain consistent brand voice and messaging across channels.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Developed engaging content for client businesses to enhance online presence.
- Assisted owner during content shooting days by setting up equipment and coordinating schedules.
Administrative Assistant
McCormack’s Pressure Washing
Lincoln University, PA
05.2023 - 01.2026
- Managed daily administrative operations, including phone answering and appointment scheduling, to maintain smooth office function.
- Managing the company’s QuickBooks Online account, handling invoicing, accounts payable/receivable, bank and credit card reconciliations, and monthly profit and loss reporting.
- Coordinated client communications regarding service estimates and appointment confirmations, enhancing customer relations.
- Assisted owner with operational tasks, supply ordering, and customer follow-up to foster high satisfaction and encourage repeat business.
Assistant Women's Basketball Coach
Goldey-Beacom College
Wilmington, DE
08.2023 - 03.2025
- Supported head coach in recruiting by attending scouting events and evaluating potential players.
- Assisted coaching staff with practice plans.
- Assisted with opponents scouting reports.
- Compiled and edited film clips for players' self-review and opponent analysis.
- Fostered relationships with players to offer continuous support and motivation.
- Assisted and advised students on academic issues and goals.
- Planned and created itineraries for away trips.
- Created multiple graphic variations for the team's social media page to enhance engagement. of graphics for team's social media page.
Education
MBA - Business Administration
Goldey-Beacom College
Wilmington, DE05-2025
Bachelor of Arts - Public Relations, Advertising
The University of Tampa
Tampa, FL05-2023
Skills
- Content Creation
- Knowledge of Microsoft and Adobe Platforms
- Verbal and Written Communication
- Game Strategy
- Scouting Abilities
- Practice Planning and Management
- Attention to Detail
- Team collaboration
- Dependability
Accomplishments
- As a collegiate basketball coach:
- Reached CACC semi-finals & coached 3rd team all-conference player (2023-24)
- Reached CACC quarterfinals & coached 2nd team all-conference player (2024-25)
- Set school record for team free throw and field goal percentage (2024-25) - As a collegiate basketball player:
- Two NCAA tournament appearances (2019-20) (2021-22)
- SSC Conference Champion (2021, 2022) - Capstone Project: Spartan Ready Program. The purpose was to help the Spartan Ready program at the University of Tampa to increase awareness among first-year students. 1st place in the project for external client.
Timeline
Digital Content Producer
NBC Sports
01.2026 - Current
Social Media Manager
Joanna Creative Co
05.2024 - 01.2026
Assistant Women's Basketball Coach
Goldey-Beacom College
08.2023 - 03.2025
Administrative Assistant
McCormack’s Pressure Washing
05.2023 - 01.2026
MBA - Business Administration
Goldey-Beacom College
Bachelor of Arts - Public Relations, Advertising
The University of Tampa