Business development professional with a proven track record at Premiere Creative, achieving a 40% increase in email campaign engagement through effective user research and lead generation. Expertise in user experience design and customer relationship management enhances marketing strategies that improve visibility and drive e-commerce sales.
Hi, I’m
KARLIQUE CAESAR
Brooklyn,NY
Summary
Overview
2
years of professional experience
1
Certification
Work History
Premiere CreativeMillburn, NJ
Business Development
01.2024 - 07.2024
Job overview
- Developed contact lists by prospecting marketing targets for client companies through the use of ZoomInfo lite. Constructed CVS files for email marketing with the use of AI-based programs such as Clay, Apollo, and Bard. Applied SEO and keyword techniques to ensure effective copies guide the production of marketing content. Co-managed email campaigns for outreach and client promotion, resulting in a 40% increase in open rates and a 25% higher click-through rate compared to previous campaigns, contributing to a 34% return rate on the Hexclad email campaign at the end of my internship.
- Assisted in constructing multiple Amazon marketplaces using A/B testing processes and SEO key terms, leading to an average increase of 20% in sales for each marketplace as they gained visibility on search engines. Mastered the art of writing compelling copy for both outreach emails and point-of-sale messaging, resulting in a 15% increase in customer engagement and product awareness during my internship.
- Compiled both research and results and organized my findings into visual and oral presentation to provide updates to stakeholders on project status.
- Monitored client KPIs to assess the success of marketing techniques in positively affecting client revenue, making adjustments if targets were not reached.
J.P. Morgan ChaseNew York City, NY
Associate Banker
07.2022 - 08.2023
Job overview
- Well acclimated to the client service culture of the firm raising OSAT score to 95% customer service satisfaction. Applied working knowledge on various forms of financial transactions such as deposits, transfers, withdrawals, check cashing, wires, and others.
- Critically analyzed security procedures to dutifully protect company assets.
- Developed comfort in cash handling and access to keys and safe combinations.
- Fluent in associating customer needs quickly and efficiently with the best solution. Facilitated over 500 monetary transactions for clientele, acquiring $1.5M in deposits and investments.
- Directed 100+ new clients to appropriate departments for specialized advice, leading to a 30% increase in cross-selling opportunities within the firm.
- Initiated relationships with potential high-net-worth clients, resulting in a portfolio growth of $3M within the first quarter.
It'sugarBrooklyn, NY
Keyholder
03.2022 - 08.2022
Job overview
- Coordinated and managed a team of 15 employees to deliver exceptional customer service, enhancing customer satisfaction ratings.
- Implemented training programs to improve product knowledge and sales skills, boosting upsell revenue.
- Utilized team-building activities and recognition programs to increase employee morale, reducing staff turnover rates.
Education
Full Sail UniversityWinter Park, FL
M.F.A from Media Design
01-2027
University Overview
UX Design InstituteGlasgow, Scotland
Professional Diploma from UX Design, UI Design
05-2025
University Overview
CUNY New York City College of TechnologyBrooklyn, NY
Bachelor of Science from Business And Technology of Fashion
01-2025
University Overview
CUNY New York City College of TechnologyBrooklyn, NY
Associate of Science from Fashion Merchandising
06-2024
University Overview
Skills
- User experience design
- Customer relationship management
- Visual storytelling
- Sales development
- Search engine optimization
- E-commerce systems
- Lead generation
- Amazon FBA
Certification
- CUNY Sexual Harassment, Gender-Based Harassment and Sexual Violence Curriculum Certification, 01/01/24, New York City College of Technology, CUNY, online
- CUNY Fall 2023 Emerging Scholars Program Certification for Conducting Research On Dress and Identity: A Further Understanding of Intersectionality Theory Part I, 01/01/23, New York City College of Technology, CUNY
- CUNY Fall 2024 Emerging Scholars Program Certification for Conducting Research On Dress and Identity: A Further Understanding of Intersectionality Theory Part II, 01/01/24, New York City College of Technology, CUNY
Hobbies and Interests
Hobbies and Interests
- Fashion
- Gender & Race
- Social Media (LinkedIn, Facebook, Snapchat, Threads, TikTok, Instagram, Reddit)
- Databases (JSTOR, LexisNexis, EBSCO)
- Research
- Design
- User Interface
- User Experience
- Marketing
- Consumer Behaviors
Professional Research Experience
Professional Research Experience
- Undergraduate Research for Emerging Scholars, Dress and Gender through Intersectionality Theory, 37th Annual Poster Presentation Honors and Undergraduate Research Emerging Scholars Program
- Undergraduate Research for Emerging Scholars, Dress and Gender through Intersectionality Theory, 38th Annual Poster Presentation Honors and Undergraduate Research Emerging Scholars Program
Timeline
Business Development
Premiere Creative
01.2024 - 07.2024
Associate Banker
J.P. Morgan Chase
07.2022 - 08.2023
Keyholder
It'sugar
03.2022 - 08.2022
Full Sail University
M.F.A from Media Design
UX Design Institute
Professional Diploma from UX Design, UI Design
CUNY New York City College of Technology
Bachelor of Science from Business And Technology of Fashion
CUNY New York City College of Technology
Associate of Science from Fashion Merchandising
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