Healthcare executive with expertise in business development, achieving a 15% increase in surgical volume at AdventHealth. Skilled in market analysis and stakeholder engagement, enhancing service offerings and operational growth. Proven ability to mentor teams towards organizational success.
Overview
13
13
years of professional experience
Work History
Market Executive Director of Business Development
AdventHealth Heart of Florida & AdventHealth Lake Wales
01.2024 - Current
Lead strategic business development for two acute care hospitals with a combined 362 beds, driving operational growth, service line expansion, and market share increase.
Spearhead data-driven strategies using advanced market analytics to identify emerging healthcare trends, competitive dynamics, and new revenue opportunities.
Advise executive leadership, including CEOs and service line leaders, on the development and execution of short- and long-term strategic goals.
Oversee multi-disciplinary teams and collaborate with key stakeholders to align hospital initiatives with community needs, optimizing patient care access and delivery.
Lead the expansion of high-value service lines including Cardiology, CV Surgery, Orthopedics, Bariatrics, Robotics, and more, increasing procedural volume and strengthening market position.
Direct physician recruitment and outreach efforts to ensure the growth and sustainability of the provider network.
Foster relationships with healthcare providers, insurers, and community organizations to enhance service offerings and achieve business objectives.
Delivered a 15% increase in surgical procedure volume.
Expanded physician network by 10%, improving patient referral and retention rates.
Market Director of Business Development
AdventHealth Daytona Beach & AdventHealth New Smyrna Beach
04.2019 - 01.2024
Directed business development for two hospitals (359-bed and 109-bed acute care), leading market growth and service expansion initiatives across diverse healthcare segments.
Managed a cross-functional team responsible for strategy implementation, revenue growth, and market share increase.
Developed and executed annual budgets, ensuring financial performance aligned with operational goals.
Cultivated key partnerships with independent physicians, medical groups, local employers, and insurance payers to enhance service line offerings and ensure network integrity.
Identified new business opportunities, leveraging data and market insights to build partnerships and increase profitability.
Worked closely with the executive team to set strategic priorities, drive decision-making, and assess the impact of key initiatives.
Successfully grew hospital revenue by 30% over 5 years.
Managed the development of new service lines, increasing procedural volume by 20% annually.
Lead Business Development Manager
Tenet Healthcare – North Shore Medical Center, Miami, FL & Saint Francis Hospital, Memphis, TN
03.2013 - 04.2019
Led business development efforts across two healthcare systems, focusing on physician outreach, service line growth, and community engagement.
Utilized market intelligence and stakeholder feedback to design and execute targeted sales and outreach strategies.
Directed cross-functional teams to ensure alignment between business goals and operational capabilities, optimizing patient referrals and reducing volume leakage.
Managed physician onboarding and created strategies to improve physician relationships and engagement with hospital leadership.
Worked closely with hospital leaders and external stakeholders to improve operational performance and service delivery.
Drove a 35 % increase in patient referrals by expanding provider network and fostering stronger physician relationships.
Led a successful outreach campaign that resulted in 6 new major physician partnerships.
Education
AdventHealth REACH Leadership Program Inductee -
01.2022
Master of Healthcare Administration -
University of Arizona Global Campus
01.2021
Six Sigma Green Belt Certification -
Florida Atlantic University
01.2013
Master of Business Administration - Business Administration & Finance
University of Tampa
01.2005
Bachelor of Arts - Business Management & Organization
University of Miami
01.2002
Skills
Executive leadership and strategy development
Healthcare market analysis
Service line optimization
Physician relations and network development
Financial oversight and budgeting
Mergers and acquisitions
Stakeholder engagement and relationship management
Data analytics and decision support
Change management and organizational development
Mentoring and team leadership
Affiliations
American College of Healthcare Executives
Timeline
Market Executive Director of Business Development
AdventHealth Heart of Florida & AdventHealth Lake Wales
01.2024 - Current
Market Director of Business Development
AdventHealth Daytona Beach & AdventHealth New Smyrna Beach
04.2019 - 01.2024
Lead Business Development Manager
Tenet Healthcare – North Shore Medical Center, Miami, FL & Saint Francis Hospital, Memphis, TN
03.2013 - 04.2019
AdventHealth REACH Leadership Program Inductee -
Master of Healthcare Administration -
University of Arizona Global Campus
Six Sigma Green Belt Certification -
Florida Atlantic University
Master of Business Administration - Business Administration & Finance
University of Tampa
Bachelor of Arts - Business Management & Organization