KARMEN LIZZUL
Brooklyn,NY
Summary
Art Director experienced in creating captivating visual narratives for top-tier brands. Strong leadership skills driving teams to deliver engaging design solutions within tight deadlines. Proficient in strategic planning, brand management, and cultivating client relationships for project success. Consistently delivers high-impact results through creative excellence.
Overview
9
9
years of professional experience
Work History
Senior Designer, User Experience (Contract)
Curriculum Associates, LLC
Brooklyn, NY
09.2023 - Current
- Create engaging designs for educational program for kids K-2.
- Provide guidance and supervision to external vendors such as illustrators, designers, and production teams.
- Utilize stakeholder feedback to review artwork and final product, ensuring accuracy and high quality.
- Ensure compliance with accessibility standards
- Deliver engaging and informative Power Point presentations to stakeholders and leadership.
SENIOR ART DIRECTOR
CALLISTO MEDIA
NEW YORK, NY
12.2019 - 10.2022
- Delivered impactful data-driven publications in diverse genres such as kids' entertainment, education, lifestyle, and wellness through effective project management and creative leadership.
- Informed product strategy through thorough evaluation of data and competitive benchmarks, resulting in high-quality customer feedback for all published materials.
- Provided art direction support by sourcing images and offering guidance on photography and illustration to enhance design effectiveness, while leading a creative team consisting of a designer and art director.
- Compiled final presentations and created detailed strategy decks for the C-suite
DIGITAL ART DIRECTOR
SCHOLASTIC NATIONAL PARTNERSHIPS
NEW YORK, NY
08.2017 - 12.2019
- Key Clients: Lego, Facebook, NIDA, NIGMS, Levi’s, BLOOM! (Seed Your Future), Wells Fargo, Sony Pictures
- Guided the development of engaging 360 educational materials by steering the brand strategy and design of digital, interactive, websites, email campaigns and video projects aimed at grades K-12.
- Led visual projects that resulted in high engagement and 100% client contract renewals, contributing to department revenue.
- Conceptualized key “Space Camp” program initiative for Lego & NASA, planned branding for website & classroom materials, and collaborated with an interactive team to create an engaging online game.
Social Media Manager / Designer
KARMEN LIZZUL GRAPHIC DESIGN (FREELANCE)
NEW YORK, NY
09.2015 - 08.2017
- Revamped the online presence of Albany Pine Bush website and several other small businesses, resulting in improved brand perception
- Wrote and delivered email marketing campaigns
- Strategized and implemented Facebook ads including tracking and reporting performance for national home improvement brand Five Star Painting
- Optimized posts by utilizing relevant keywords in titles, descriptions and hashtags.
- Implemented A and B testing techniques when necessary in order to optimize content based on user engagement metrics.
- Conducted research into industry trends and competitor activities related to social media marketing.
Education
Bachelor of Arts - Graphic Design
School of Visual Arts
New York, NYMaster of Arts - Writing: Fiction and Creative non-fiction
Vermont College of Fine Arts
Montpelier, VTCertificate in User Experience Design
General Assembly
New York, NYSkills
Adobe XD
UX/UI Design
Figma; Sketch
Research & Development
Personas
Prototyping
Keynote
Cloud Sharing
Tech Savvy
Google Slides
Adobe Creative Suite including InDesign, Illustrator, Photoshop Empathy
Writing
Drawing
Awards
AIGA; Graphis; Society of Publication Designers; Folio; Society of Illustrators
References
References available upon request.
Timeline
Senior Designer, User Experience (Contract)
Curriculum Associates, LLC
09.2023 - Current
SENIOR ART DIRECTOR
CALLISTO MEDIA
12.2019 - 10.2022
DIGITAL ART DIRECTOR
SCHOLASTIC NATIONAL PARTNERSHIPS
08.2017 - 12.2019
Social Media Manager / Designer
KARMEN LIZZUL GRAPHIC DESIGN (FREELANCE)
09.2015 - 08.2017
Bachelor of Arts - Graphic Design
School of Visual Arts
Master of Arts - Writing: Fiction and Creative non-fiction
Vermont College of Fine Arts
Certificate in User Experience Design
General Assembly
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