Karrah Augustin
Orlando,FL
Summary
Dynamic communications professional with a proven track record at Orlando World Outreach Church, excelling in brand strategy and SEO. Spearheaded content creation that boosted online discoverability, while effectively managing social media platforms. Adept in project management and client relations, delivering impactful promotional materials and fostering community engagement.
Overview
9
9
years of professional experience
Work History
Communications Director
Orlando World Outreach Church
Orlando, West Virginia
06.2020 - Current
- Directed the creative development and production of promotional materials—including posters, flyers, brochures, and digital advertisements—to support marketing campaigns and events.
- Created and managed content creation for the website, promotional materials, and social media.
- Implemented SEO best practices that increased online discoverability, resulting in 18% of first-time visitors discovering the church online, exceeding industry averages.
- Managed five social media platforms to increase visibility and foster online connections.
- Produced and managed video-based sermon series projects (including “At the Movies”), writing scripts, coordinating video shoots, scouting filming locations, and overseeing production logistics.
Executive Assistant
Orlando World Outreach Center
10.2019 - 06.2020
- Coordinated executive schedules and appointments for leadership team efficiency.
- Prepared meeting agendas and documented minutes to facilitate effective communication during organizational meetings.
- Organized travel arrangements and itineraries to support seamless travel experiences for staff and guests.
- Maintained confidential files and records in accordance with organizational policies.
Community Relations Coordinator
Storyville Coffee Company
02.2019 - 06.2020
- Managed ten partnership activations, enhancing collaboration with Visit Seattle, Hilton, and Loews Hotel
- Developed and implemented new strategy to infiltrate the Seattle hotel industry which included launching a new product
- Collaborated with team member to develop targeted social media strategies across multiple channels
- Utilized social media analytics tools to monitor and address crisis situations, shaping content and informing future strategy
Public Relations Coordinator
Tampa Bay Buccaneers
08.2017 - 02.2019
- Managed 36 media requests during season, facilitating coverage of high-profile players including quarterback Jameis Winston
- Updated and distributed weekly game books to local and national media members, ensuring accurate and timely information
- Authored player biographies for 2018 Buccaneers Media Guide, enhancing media resources for team coverage
- Facilitated weekly conference calls with the opposing teams' head coach
- Compiled hundreds of news and broadcast clips daily
Education
Masters - Mass Communications
University of South Florida
St. Petersburg, FL01-2018
BA - Mass Communications
University of North Florida
Jacksonville, FL01-2017
Skills
- Brand strategy
- SEO
- Google Analytics
- Social media advertising
- Project Management
- Client Relations
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere
- Microsoft Excel
- Google Sheets
- Microsoft Word
- SQL
- Data Querying
Timeline
Communications Director
Orlando World Outreach Church
06.2020 - Current
Executive Assistant
Orlando World Outreach Center
10.2019 - 06.2020
Community Relations Coordinator
Storyville Coffee Company
02.2019 - 06.2020
Public Relations Coordinator
Tampa Bay Buccaneers
08.2017 - 02.2019
Masters - Mass Communications
University of South Florida
BA - Mass Communications
University of North Florida