Karrine Brogoitti
Imbler,OR
Overview
27
27
years of professional experience
Work History
Publisher/Revenue and Marketing Director
EO Media Group
La Grande, OR
07.2019 - Current
- Developed and executed marketing strategies to increase advertising and circulation revenue.
- Contributed ideas towards improving existing processes and finding efficiencies within the organization.
- Developed marketing collateral such as media kits, print and digital bundles and packages to promote our advertising options.
- Analyzed data from analytics tools to measure the effectiveness of communication initiatives and the engagement of our content and social platforms.
- Generated ideas for new projects, events and partnership opportunities that will enhance the visibility of our brand and engage a new audience.
- Developed and implemented regional marketing campaigns to increase brand visibility, engagement, and sales.
- Analyzed reader feedback from surveys, focus groups and community conversations to make informed branding and content strategies.
- Provided training on marketing techniques and best practices to staff members in the region.
- Created and managed annual operating budgets.
- Managed training programs for new employees, including orientation and onboarding activities.
- Conducted regular meetings with department heads to review progress against goals and objectives.
- Assessed employee performance and provided feedback regarding areas of strength or improvement opportunities and developed performance improvement plans when necessary.
- Resolved escalated customer service, reader and employee issues.
- Established and maintained positive working relationships with community organizations and groups, acting as corporate representative at meetings, events and community gatherings.
- Implemented successful business strategies to increase revenue and target new readers and audiences.
Publisher
Western Communications
LA GRANDE, Oregon
12.2017 - 07.2019
- Responsible for the daily operations of The Observer and Baker City Herald, including all business and operational plans, projects and strategies.
Regional Advertising Sales Manager
Western Communications
LA GRANDE, Oregon
12.2015 - 12.2017
- Promoted to Regional Advertising Sales Manager and oversaw a team of 6 outside sales and marketing consultants, as well as 2 inside sales representatives for The Observer and Baker City Herald. I helped this expanded sales teams execute the strategies and organization tools I'd used as a sales and marketing consultant to drive the same results I'd had in their positions — with emphasis on relationship building. Developed and rolled out new revenue ideas.
Advertising Sales Manager
Western Communications
LA GRANDE, Oregon
12.2014 - 12.2015
- Promoted to Advertising Sales Manager and oversaw a team of 3 outside sales and marketing consultants, as well as 1 inside sales representative for The Observer. I helped my sales teams execute the strategies and organization tools I'd used as a sales and marketing consultant to drive the same results I'd had in their positions — with emphasis on relationship building. Developed and rolled out new revenue ideas.
Outside Sales and Marketing Consultant
Western Communications
LA GRANDE, Oregon
01.1999 - 12.2014
- Worked hand-in-hand with local businesses to develop solution based marketing strategies based on comprehensive needs assessments. I was consistently the top sales consultant in my market, exceeding revenue goals over prior year, increasing ad count over prior year and increasing active account totals over prior year.
Sales and Marketing Assistant
Western Communications
LA GRANDE, OR
07.1997 - 01.1999
- Assisted a team of three outside sales and marketing consultants. Responsibilities included proofreading ads, ensure design quality standards and help coordinate sales and promotional efforts.
Skills
- Conflict resolution and negotiation skills
- Written and verbal communication
- Organization and time management
- Networking and relationship building
- Branding and sales
- P&L management
- Project management
- Operations oversight
- Proven leader and collaborator
- Time and resource optimization for efficiencies
- Strategic planning
- Training, coaching and team building
Accomplishments & Volunteer Work
- Former PTA president, Greenwood Elementary
- Former board member, La Grande Downtown Association
- Former board member and past-president, Union County Chamber of Commerce
- Current coalition member and co-chair, Union County Safe Communities Coalition
- Coordinate and serve Union County Fair community/senior breakfast
- Emcee/host work for Union County Chamber of Commerce annual events, including their Annual Banquet and Farmer-Merchant Banquet
- Planning, coordinating and execution of Hermiston Herald's first signature event — Farm City Ag and Home Expo (2023 & 2024)
Timeline
Publisher/Revenue and Marketing Director
EO Media Group
07.2019 - Current
Publisher
Western Communications
12.2017 - 07.2019
Regional Advertising Sales Manager
Western Communications
12.2015 - 12.2017
Advertising Sales Manager
Western Communications
12.2014 - 12.2015
Outside Sales and Marketing Consultant
Western Communications
01.1999 - 12.2014
Sales and Marketing Assistant
Western Communications
07.1997 - 01.1999
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