To be a part of an organization where I can utilize my skills and abilities to spread the technical knowledge, with the scope of continuous learning.
Overview
6
6
years of professional experience
Work History
Senior Business Analyst
Ameriprise Financial
08.2024 - Current
As part of the Bank Analytics Product team, developed dashboards using Power BI for various products which included data modelling, writing DAX calculations and making efficient visualizations.
Delivered a Deep Dive Analytics project for all Bank products, which involved SQL querying on AWS Data Lake and SQL Server to analyze financial metrics, applied ML clustering algorithms such as K-means, Gaussian Mixture in Dataiku to identify key patterns and customer segments. Utilized marketing analytics to refine targeting strategies and optimize campaigns, driving measurable growth for the bank's products.
Delivered insights on customer behavior, resulting in strategic recommendations that directly contributed to increased client acquisition and bank growth.
Team Lead
Cognizant
10.2023 - 08.2024
Leading a team and overseeing the implementation of Adobe Campaign Classic and Power BI solutions for a leading American Bank client. Actively working on workflow designing, workflow optimization and planning of Campaigns.
Responsible for preparing the data and making it ready in a structured form using Oracle and PostgreSQL which involves rigorous querying involving usage of CTE, Window Functions etc.
Performed advanced data analysis via Power BI through features like DAX (Data Analysis Expressions) for creating complex calculations and measures. Created several customized dashboards to meet specific business requirements where users can monitor key metrics, drill down into details, and gain actionable insights at a glance.
Senior Product Consultant
Adobe
04.2020 - 09.2022
Created reports and dashboards using Power BI for various Adobe internal functions which involved cleansing of data using ETL(Power Query) and applications of Business Intelligence including extensive usage of Power BI DAX.
Performed Data Analytics using SQL on large datasets which involved rigorous advanced querying using JOINS, CTE's, Sub-Query etc.
Leading the design and implementation of Adobe Campaign (AC) that will deliver on our customer's business, functional, technical goals.
Working on implementation teams through the various stages of the project including : Assessment, Requirements, Design, Build, Testing, Reporting/Tracking, Training and Go- Live.
Analyst
EY
07.2019 - 04.2020
Worked on various data visualization and analytics tools, built dashboards on Power BI.Presented reports to clients using Business Intelligence and drove discussions ahead with proper management of resources at each stage.
Gained experience on using various ETL tools such as Power Query etc. for transforming/cleansing data.
Did POC for analytical tools such as VPhrase with Power BI, Python.
Education
B.Tech -
Jaypee Institute of Information Technology
Noida
06-2019
Intermediate -
St. Joseph's College
Prayagraj
05-2014
High School -
St. Joseph's College
Prayagraj
05-2012
Skills
SQL
AWS Data Lake
Power BI
Power BI - DAX
ETL - Power Query
Dataiku
MS - Excel
MS - PowerPoint
Advanced SQL
Marketing Analytics
Business Intelligence
Accomplishments
Was awarded the Ammy Gold Award at Ameriprise, for successfully delivering a project which contributed towards the Product's success.
Was awarded Adobe Spotlight Award for showcasing good problem solving skills.