Summary
Overview
Work History
Education
Skills
Languages
Languages
Timeline
Generic

KARY J. CHEDA

Miami,USA

Summary

Strategic leader with over 23 years of experience in operational strategy and team leadership within the beauty and professional services industry. Expertise in driving brand initiatives, maximizing revenue through strategic upselling, and enhancing customer satisfaction. Recognized for exceptional communication skills and a talent for content creation that effectively connects brands with audiences. Proven ability to negotiate contracts and manage sponsorships while aligning financial planning with growth strategies.

Overview

25
25
years of professional experience

Work History

Senior Manager, External Relations

Society of Hispanic Professional Engineers (SHPE)
12.2024 - Current
  • Executed strategies for corporate outreach, managing portfolio of 75+ partners and 20 prospects.
  • Cultivated strong relationships with stakeholders to enhance attendance and engagement at events.
  • Developed comprehensive training processes for speaker and sponsor presentations to ensure consistency.
  • Oversaw National Convention workshop efforts, including abstract submissions and scheduling.
  • Created lead-generating mechanisms to maintain a steady pipeline of IPC prospects.
  • Managed communications for partnership councils, including newsletters and email campaigns.
  • Coordinated quarterly meetings for various councils, handling logistics and agenda development.
  • Collaborated on SHPE sponsorship brochures and marketing materials to support initiatives.

Senior Event Manager

Society of Hispanic Professional Engineers (SHPE)
08.2023 - 12.2024
  • Executed comprehensive content strategy to enhance attendee engagement and support SHPE’s mission at all conferences, including CCLP online and 4-Day National Convention attracting 15,000 participants.
  • Collaborated with Research & Impact team to assess professional development needs of diverse audiences.
  • Created compelling storytelling content emphasizing Diversity, Equity, and Inclusion, focusing on LGBTQIA+ and Latina representation.
  • Managed end-to-end content development process, including market research, theme creation, session definitions, agenda planning, and speaker sourcing.
  • Cultivated strong relationships with internal teams and external stakeholders to foster inclusive experiences that drive attendance.
  • Fostered sponsor collaborations to secure speakers aligned with curriculum; managed over 450 speaker relationships.
  • Designed landing pages using Cvent for agendas, abstract submissions, and speaker resource centers to streamline access.
  • Developed training programs for volunteers across seven tracks to ensure effective on-site support for attendees and sponsors.

Business Manager/Event Manager/

The Dave Lorenzo Company (Formerly Rainmaker Lawyer)
03.2007 - 08.2023
  • Developed curriculum and business development strategy for B2B professional development conferences.
  • Directed planning and execution of in-person, virtual, and hybrid business development conferences.
  • Cultivated strong client and vendor relationships, achieving 98% satisfaction in feedback surveys.
  • Orchestrated nationwide B2B client events, attracting 10 to 2,500 participants.
  • Leveraged vendor and sponsorship partnerships, resulting in $1M revenue growth.
  • Ensured budget compliance while implementing operational efficiencies for resource optimization.
  • Collaborated with clients to create content for social media, websites, and industry reports.
  • Managed travel arrangements for staff, negotiating favorable rates and overseeing expense reporting.

Special Events Assistant Manager

LOREAL USA
New York, NY
09.2002 - 03.2007
  • Pioneered inaugural cross-divisional integrated marketing campaign focused on women’s health sponsorships.
  • Oversaw team of 14 employees and contractors for seamless event execution.
  • Developed strategies and content for targeted email campaigns, website updates, and promotional efforts.
  • Cultivated partnerships with national sponsors including Walmart, Kellogg’s, Pfizer, and Lifetime.
  • Managed budgets, design, and vendor relationships for 40 nationwide events.
  • Spearheaded initiatives to enhance sponsorship and promote health awareness within L’Oréal Consumer Products.
  • Trained contractors on L’Oréal Consumer Products offerings in skincare, haircare, and cosmetics.
  • Presented innovative opportunities to senior management for strategic consideration.

Account Manager

Marriott International (ExecuStay by Marriott)
New York, NY
01.2000 - 03.2002
  • Nurtured warm leads through sales funnel to maximize conversion efficiency.
  • Cultivated client relationships to expand business opportunities.
  • Ensured high levels of client satisfaction and retention.
  • Served as primary contact for clients renewing corporate housing agreements.
  • Identified and communicated new sales opportunities to Account Executives.
  • Organized meetings to enhance visibility of ExecuStay brand.

Education

BBA - Business Administration

Berkeley College
New York, NY
09-2005

Skills

  • Corporate outreach
  • Event management
  • Content creation
  • Stakeholder engagement
  • Financial management
  • Relationship building
  • Training development
  • Communication strategy
  • Project management
  • Diversity initiatives
  • Lead generation
  • Corporate communications
  • Partnership development
  • Cross-functional team leadership
  • Budget administration
  • Operations management
  • Idea development and brainstorming
  • Process improvement

Languages

  • English, Native Fluent
  • Spanish, Native Fluent

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

Timeline

Senior Manager, External Relations

Society of Hispanic Professional Engineers (SHPE)
12.2024 - Current

Senior Event Manager

Society of Hispanic Professional Engineers (SHPE)
08.2023 - 12.2024

Business Manager/Event Manager/

The Dave Lorenzo Company (Formerly Rainmaker Lawyer)
03.2007 - 08.2023

Special Events Assistant Manager

LOREAL USA
09.2002 - 03.2007

Account Manager

Marriott International (ExecuStay by Marriott)
01.2000 - 03.2002

BBA - Business Administration

Berkeley College

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