Kashira Alexander
Powder Springs,GA
Summary
Passionate about luxury home design and storytelling, I bring a unique blend of media executive experience, people skills, and creative direction to the Gallery Leader position at Restoration Hardware. My extensive background in broadcast management, and brand messaging equips me with the skills to elevate Restoration Hardware's legacy. As a natural storyteller, I understand that home design is a narrative art, and I am dedicated to enhancing RH's classic brand through innovative and engaging customer experiences and team building.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Director of Video Content and Executive Producer of Programming
The Grio
New York
03.2022 - Current
- Successfully created innovative programs and video content for cable, OTA, streaming apps, and digital platforms.
- Established workflows, processes, and procedures for the new programming division
- Recruited and trained team members for multiple new shows, overseeing editorial staff and on-air talent
- Directed internal and external communication initiatives, fostering a positive and efficient work environment.
- Led cross-functional teams in the development of innovative solutions to complex problems.
- Facilitated collaboration between teams by encouraging open communication channels.
Director of Live Programming and Storytelling
The Weather Channel
Atlanta
12.2018 - 12.2021
- Directed the day-to-day storytelling and brand messaging for America's premier weather network
- Managed content exchange with partners and supervised production operations for multiple live shows
- Developed programs in collaboration with marketing and sales teams to boost engagement and ratings
- Led a team of executive producers, organizing schedules and budgets for live programming freelancers.
- Created an environment that fosters collaboration amongst the team members while encouraging open communication between all levels of management.
Executive Producer, Weekend Live Programming
The Weather Channel
Atlanta
01.2014 - 06.2018
- Launched and generated significant revenue for highly-rated shows AMHQ Weekend and Weekend Recharge
- Directed editorial content, managed breaking news, and produced live video staff meetings
- Designed set for a weekend morning national show.
Executive Producer of Partnership & Sponsorship Content
The Weather Channel
Atlanta
06.2011 - 01.2014
- Negotiated with business partners and ad sales clients for multiplatform content production
- Led content projects from conception to completion, meeting partner and ad sales demands.
Executive Producer, Producer
The Weather Channel
Atlanta
12.2004 - 05.2011
- Led live show news teams, developed engaging content, and managed breaking news coverage
- Mentored producers, enhancing their skills in news writing, show rundown building, and tease creation.
Education
Bachelor of Science - Mass Communications
Virginia Commonwealth
Richmond, VA05-1993
Skills
- Leadership and team development
- Creative storytelling and content production
- Strategic planning and execution
- Communication and negotiation
- Workflow optimization and process improvement
- Project Coordination
- Budget management and resource allocation
- High-profile set design for national broadcast shows
- Interior home design
- Talent recruitment and training
Hobbies and Interests
- Interior home design
- Storytelling through interior aesthetics
- Sustainable living and design
Certification
Certificate of Sustainable Management | Duke University | Nov 2021
Certificate of Social of Responsibility | Duke University | Nov 2021
Certificate of Measuring Sustainable Management Performance | Duke University | Nov 2021
Certificate of Sustainable Management Leadership Ethics | Duke University | Nov 2021
Certificate of Triple Bottom Accounting | Duke University | Nov 2021
Timeline
Director of Video Content and Executive Producer of Programming
The Grio
03.2022 - Current
Director of Live Programming and Storytelling
The Weather Channel
12.2018 - 12.2021
Executive Producer, Weekend Live Programming
The Weather Channel
01.2014 - 06.2018
Executive Producer of Partnership & Sponsorship Content
The Weather Channel
06.2011 - 01.2014
Executive Producer, Producer
The Weather Channel
12.2004 - 05.2011
Bachelor of Science - Mass Communications
Virginia Commonwealth
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