Kasi Leigh Holzwarth
Mableton,GA
Summary
Ambitious, self-starter with a proven record of meeting and exceeding sales goals over the course of nearly ten-years in the advertising sales industry. My time away has given me valuable experience in business and team management and I see no better way to put it all together than to come back to where I started, implement everything I've learned over my career so far and be an even bigger asset to a sales team.
Overview
4
4
years of post-secondary education
16
16
years of professional experience
Work History
Sales Director
F45 Training
Atlanta, GA
05.2021 - Current
- Was recently brought on by F45 to help grow their membership and open a second studio, handling the day-to-day management, sales and studio growth.
Regional Head Coach
Orangetheory Fitness
Atlanta, GA
01.2017 - 05.2021
- Effectively managed a team of 15+ coaches over three fitness studios, including hiring and firing, on-boarding, continued education and certification enforcement, schedule management and all other aspects of employee management.
- Created and implemented a new coach training system and more efficient company procedures.
- Worked closely with franchise ownership and studio managers at all three locations to help market studios, grow membership and retain clients.
- Coached high-paced 60-Minute group fitness classes with as many as 45 members in a class.
- Hired in January of 2017 as a Fitness Coach.
- Promoted in August 2017 to Head Coach at the Cumberland Studio.
- Promoted again in December 2017 to Regional Head Coach over three studios – Cumberland, Sandy Springs and Smyrna.
Owner/Operator
Not So Normal Travel
Atlanta, GA
12.2015 - 12.2017
- Started a boutique travel agency. Handled every aspect of starting a new business, including licenses, legal documents, website creation and management and creating and implementing a business plan.
- Worked with clients to plan fully customizable adventure travel vacations.
Account Executive
ESPN Audio
Atlanta, GA
02.2008 - 12.2015
- From February of 2008 till July of 2009, worked in the Los Angeles Market. Moved to Atlanta to cover the Southeast in July of 2009.
- Sold all elements of ESPN Audio, on-air and on-line, to new and existing advertisers.
- Managed and frequently exceeded a sales budget of over ten-million dollars over the entire Southeast Region.
- Presented product concepts and offerings to clients based on established specifications and preferences.
- Negotiated deals with clients and agencies, resulting in ad campaigns with some the countries largest advertisers.
- Managed the sales cycle from first contact to pitch to close as well as implementation and renewals.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Worked with talent negotiations with on-air ESPN talent both directly and through agents.
Junior Account Executive
ABC Radio Networks
City of Los Angeles, CA
07.2006 - 02.2008
- Assisted a group of Account Executives in all aspects of the sales cycle, including prospecting, cold-calling, meeting preparation, presenting, sales paperwork and implementation of sold advertising campaigns.
- Serviced a list of clients of my own throughout the entire sales cycle.
- Brought in new business and added to my own client list.
Education
Bachelor of Arts - Communications And Marketing
Azusa Pacific University
Azusa, CA 09.1999 - 05.2003
Skills
Sales Process
Strategic Account Development
National Accounts Management
Contract Negotiations
Sales Presentations
Relationship Building
Solution Selling
Proficient Manager
Coaching and Mentoring
Systems and Software Programs
Time Management
Goal Oriented and Highly Motivated
Verbal and Written Communication
Timeline
Sales Director
F45 Training
05.2021 - Current
Regional Head Coach
Orangetheory Fitness
01.2017 - 05.2021
Owner/Operator
Not So Normal Travel
12.2015 - 12.2017
Account Executive
ESPN Audio
02.2008 - 12.2015
Junior Account Executive
ABC Radio Networks
07.2006 - 02.2008
Bachelor of Arts - Communications And Marketing
Azusa Pacific University
09.1999 - 05.2003