Summary
Overview
Work History
Education
Skills
Timeline
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Kasi Leigh Holzwarth

Kasi Leigh Holzwarth

Mableton,GA

Summary

Ambitious, self-starter with a proven record of meeting and exceeding sales goals over the course of nearly ten-years in the advertising sales industry. My time away has given me valuable experience in business and team management and I see no better way to put it all together than to come back to where I started, implement everything I've learned over my career so far and be an even bigger asset to a sales team.

Overview

4
4
years of post-secondary education
16
16
years of professional experience

Work History

Sales Director

F45 Training
Atlanta, GA
05.2021 - Current
  • Was recently brought on by F45 to help grow their membership and open a second studio, handling the day-to-day management, sales and studio growth.

Regional Head Coach

Orangetheory Fitness
Atlanta, GA
01.2017 - 05.2021
  • Effectively managed a team of 15+ coaches over three fitness studios, including hiring and firing, on-boarding, continued education and certification enforcement, schedule management and all other aspects of employee management.
  • Created and implemented a new coach training system and more efficient company procedures.
  • Worked closely with franchise ownership and studio managers at all three locations to help market studios, grow membership and retain clients.
  • Coached high-paced 60-Minute group fitness classes with as many as 45 members in a class.
  • Hired in January of 2017 as a Fitness Coach.
  • Promoted in August 2017 to Head Coach at the Cumberland Studio.
  • Promoted again in December 2017 to Regional Head Coach over three studios – Cumberland, Sandy Springs and Smyrna.

Owner/Operator

Not So Normal Travel
Atlanta, GA
12.2015 - 12.2017
  • Started a boutique travel agency. Handled every aspect of starting a new business, including licenses, legal documents, website creation and management and creating and implementing a business plan.
  • Worked with clients to plan fully customizable adventure travel vacations.

Account Executive

ESPN Audio
Atlanta, GA
02.2008 - 12.2015
  • From February of 2008 till July of 2009, worked in the Los Angeles Market. Moved to Atlanta to cover the Southeast in July of 2009.
  • Sold all elements of ESPN Audio, on-air and on-line, to new and existing advertisers.
  • Managed and frequently exceeded a sales budget of over ten-million dollars over the entire Southeast Region.
  • Presented product concepts and offerings to clients based on established specifications and preferences.
  • Negotiated deals with clients and agencies, resulting in ad campaigns with some the countries largest advertisers.
  • Managed the sales cycle from first contact to pitch to close as well as implementation and renewals.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Worked with talent negotiations with on-air ESPN talent both directly and through agents.

Junior Account Executive

ABC Radio Networks
City of Los Angeles, CA
07.2006 - 02.2008
  • Assisted a group of Account Executives in all aspects of the sales cycle, including prospecting, cold-calling, meeting preparation, presenting, sales paperwork and implementation of sold advertising campaigns.
  • Serviced a list of clients of my own throughout the entire sales cycle.
  • Brought in new business and added to my own client list.

Education

Bachelor of Arts - Communications And Marketing

Azusa Pacific University
Azusa, CA
09.1999 - 05.2003

Skills

Sales Process

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Timeline

Sales Director

F45 Training
05.2021 - Current

Regional Head Coach

Orangetheory Fitness
01.2017 - 05.2021

Owner/Operator

Not So Normal Travel
12.2015 - 12.2017

Account Executive

ESPN Audio
02.2008 - 12.2015

Junior Account Executive

ABC Radio Networks
07.2006 - 02.2008

Bachelor of Arts - Communications And Marketing

Azusa Pacific University
09.1999 - 05.2003
Kasi Leigh Holzwarth