Kassidy Matthews
Los Angeles,California
Summary
Over 5 years of experience in the design, business, marketing, and sales industry. Committed to being a proactive self-starter and a decisive leader, while also excelling as a valuable team player. Areas of expertise encompass designing compelling marketing strategies and clothing, mastering advanced sales techniques, and driving increased business traffic.
Overview
8
8
years of professional experience
Work History
Seller/Sales Representative
Ratstar PDX
11.2023 - Current
- Responsible for managing marketing sales, creating content, and maintaining the social media page for Popstaarz
- Coordinated and creatively directed photo shoots, as well as assisted in organizing social media posts for the store
- Participated in the development of store policies and rules, working collaboratively with the team to ensure adherence and implementation of these guidelines
- Provided attentive and courteous assistance to customers, offering support and guidance during the checkout process to ensure a positive and efficient experience
Business Owner
Popstaarz
02.2021 - Current
- Initiated the establishment of the company, including conducting market research, developing a business plan, and establishing legal and financial structures
- Responsibilities included the sourcing of inventory, fabric, and materials from various suppliers and vendors to ensure high quality and cost-effective production processes
- Utilized digital media strategies, spearheaded social media marketing campaigns, and steered creative direction
- Directed steps to establish the company, including registering the business, obtaining necessary licenses, and setting up operational procedures
- Manage every aspect of the order process, from carefully packing each item to personally overseeing its shipping, ensuring that every order is handled with attention and efficiency
Assistant Project Manager
Rag Doll Pink Palace
04.2022 - 06.2022
- Efficiently managed photoshoots for a diverse range of clients, ensuring each detail is thoughtfully addressed
- Assisted the owner with personal errands and household chores to ensure everything was taken care of
- Created captivating room designs by combining wallpapers, paint, and various materials to achieve the desired aesthetic and atmosphere
- Achieved organization by meticulously labeling and sorting different areas filled with a wide variety of fabrics, lace, trims, and supplies, ensuring that everything was neatly organized and accessible to the owner
Childcare
Small World Learning Center
09.2016 - 08.2019
- Supervise and monitor the safety of children in a daycare setting
- Plan and implement age-appropriate activities to promote physical, emotional, and social development
- Provide primary care and assistance, including feeding, changing diapers, and helping with bathroom breaks
- Engage children in educational and creative play to stimulate learning and creativity
- Maintain a clean and organized daycare environment, including sanitizing toys and equipment
- Communicating regularly with parents about their child's progress, behavior, and any concerns
- Follow daycare policies and procedures, including emergency protocols and child safety guidelines
Education
Bachelor of Science - Business Management
Pepperdine University
Malibu, CA11-2026
Graduate Certificate - Fashion Business Essentials
Parsons
New York, NY12-2024
Associate of Arts (A.A.) - The Fashion Design
Fashion Institute of Design And Merchandising
Los Angeles, CA08.2022
Skills
- Adobe Photoshop/Illustrator
- Microsoft Excel
- Web Development
- Sewing
- Draping
- Customer engagement
- Organizational Skills
- Trend Analysis
- Inventory management
- Sales techniques
- Social media marketing
- Brand awareness
- Teamwork and collaboration
Timeline
Seller/Sales Representative
Ratstar PDX
11.2023 - Current
Assistant Project Manager
Rag Doll Pink Palace
04.2022 - 06.2022
Business Owner
Popstaarz
02.2021 - Current
Childcare
Small World Learning Center
09.2016 - 08.2019
Bachelor of Science - Business Management
Pepperdine University
Graduate Certificate - Fashion Business Essentials
Parsons
Associate of Arts (A.A.) - The Fashion Design
Fashion Institute of Design And Merchandising
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