Kassy McCoy

With a strong foundation in sales, leadership, and athletics, I bring a results-driven mindset and team-oriented approach to the sales industry. My experience at Campus Ink and as Sales & Promotions Chair for Zeta Tau Alpha has sharpened my skills in client relations, marketing strategy, and merchandise management. As a former NCAA athlete and lifeguard, I thrive under pressure, communicate effectively, and excel in fast-paced, goal-oriented environments.

NCAA Division II Women’s Swimming and Diving 

 Student-Athlete | Orlando, FL | August 2022 - October 2023

• Implement time management while devoting 20 + hours per week to training while maintaining NCAA eligibility and balancing a full academic course load
• Assisted teammates to set and achieve both individual and team goals
• Provided positive support for teammates inside and outside of practice and gained leadership skills while leading the women’s team to multiple wins throughout the season

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Student-Athletic Advisory Committee (SAAC)

Swim Team Representative | Orlando, FL | October 2022 - October 2023

• One of 2 athletes from Rollins College Swim Team elected to advocate for team and address ways to improve athletic department as a whole
• Active participant in community service such as sarcoma cancer research fundraising
• Collected and raised over $3,000 in 4 weeks for a fundraising event (2022)
• Create personal, leadership, and career development events for all student athletes to attend

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Zeta Tau Alpha Recruitment Committee

 Member | Harrisonburg, VA | May 2024 - September 2023

• Oversaw and organized over +250 chapter members
• Executed over +10 recruitment events, attracting +1500 potential new members

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Zeta Tau Alpha Sales and Promotions Chair 

Executive Council | Harrisonburg, VA | December 2024 - Present 

• · Designed and coordinated approval for merchandise, adhering to numerous licensing guidelines
• · Managed inventory and ensured timely distribution of merchandise to over +250 members

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Undergraduate Research Assistant 

Research Assistant | Harrisonburg, VA | Feb. 2025 - Present 

• I am currently participating in undergraduate research with Dr. Sharlene Richards and the Healthy Community Coalition, focusing on health literacy in Harrisonburg, VA. This research explores the barriers individuals face in accessing, understanding, and utilizing health information to make informed decisions about their well-being. By analyzing community needs and existing resources, our team aims to develop strategies that enhance health literacy, improve health outcomes, and promote equitable access to healthcare services. Through this experience, I am strengthening my research, analytical, and communication skills while gaining valuable insights into public health initiatives and community engagement. This opportunity aligns with my passion for healthcare and my commitment to making a meaningful impact in the field.

Vice President of Communications and Marketing

Executive Board | Harrisonburg, VA | April 2025 - Present 

• Develop and implement strategic marketing campaigns to boost engagement and visibility for the Madison Sales Club across social media, email, and campus outreach channels
• Manage all internal and external communications, including weekly updates, event promotions, and branding efforts, ensuring consistency and alignment with the club’s mission and goals

Deans List 

Issues by James Madison University | Dec 2024

• Associated with James Madison University
• 3.75 GPA Fall Semester 2024

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Student-Athlete Honor Roll 

Issued by Rollins College | Dec 2023 

• Associated with Rollins College
• 3.5 GPA Fall 2023