Kat Dow
Los Angeles,CA
Summary
Forward-thinking mobile game publisher specializing in platform relationships, platform policy compliance, and expanding distribution of mobile games to new platforms through business development opportunities and relationship building.
Overview
5
5
years of professional experience
Work History
Senior Manager, Platform Partnerships
Big Fish Games
07.2022 - Current
- Oversees the Big Fish Games partnership with mobile game distributors such as App Store, Google Play Store, Amazon App Store, and UWP etc.
- Manages a team of copywriters, product managers, and product marketers to create compelling LiveOps to optimize the top of funnel conversion on iOS and Android in various lifecycle stages
- Manages a team of product owners to align roadmaps with new features and tech integrations based on iOS, Android and web partner requests, data and consumer insights
- Works directly with the App Store and Google Play Store to shape their platform developer policies
- Created a monthly newsletter that reports on all game performance KPIs and competitive landscape to executive team and introduced quarterly “Mobile Ecosystem” meetings company wide
Manager, Partner Relations
Warner Bros. Games
06.2020 - 06.2022
- Managed the partnership between iOS and Android distribution platforms and WB Games for titles such as: Harry Potter: Magic Awakened), Game of Thrones: Conquest, Mortal Kombat Mobile and Injustice 2 Mobile
- Worked cross functionally with game studios and internal teams with tech integrations and iOS and Android policy compliance
- Lead a cross-platform console, mobile and web partnership for Mortal Kombat and Injustice titles across Xbox, Steam, Sony, iOS and Android platforms
- Created a methodology for calculating organic revenue and install uplifts on both iOS and Android platforms
Coordinator, Digital Publishing
Electronic Arts (EA)
07.2018 - 09.2019
- Supported the implementation of A/B testing across all EA Sports franchise mobile titles on Apple and Google. Compiled and distributed A/B testing reports to senior leadership
- Created install and revenue forecasts for NBA Live and Madden Mobile, with install forecasts coming within 6% of forecast MoM for each title
- Reported install and revenue forecasts of NBA Live and Madden Mobile to senior leadership
Education
Bachelor of Arts - Film And Television Production
New York University
New York, NY12.2014
Skills
- App & Games Tech & Platforms
- Mobile App & Game Launch Strategies
- App Store & Google Play Policy Expert
- Mobile App & Game Distribution
- App & Game Developer Relations
- Data Analytics & Competition Analysis
- Digital Strategic Partnerships
- New Business Development
- Creative A/B Testing & ASO
Timeline
Senior Manager, Platform Partnerships
Big Fish Games
07.2022 - Current
Manager, Partner Relations
Warner Bros. Games
06.2020 - 06.2022
Coordinator, Digital Publishing
Electronic Arts (EA)
07.2018 - 09.2019
Bachelor of Arts - Film And Television Production
New York University
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