Kat Dow
Los Angeles,CA
Summary
Forward-thinking mobile game publisher specializing in platform relationships, platform policy compliance, and expanding distribution of mobile games to new platforms through business development opportunities and relationship building.
Overview
5
5
years of professional experience
Work History
Senior Manager, Platform Partnerships
Big Fish Games
Seattle, WA
07.2022 - Current
- Oversees the Big Fish Games partnership with mobile game distributors such as App Store, Google Play Store, Amazon App Store, and UWP etc.
- Manages a team of copywriters, product managers, and product marketers to create compelling LiveOps to optimize the top of funnel conversion on iOS and Android in various lifecycle stages
- Manages a team of product owners to align roadmaps with new features and tech integrations based on iOS, Android and web partner requests, data and consumer insights
- Works directly with the App Store and Google Play Store to shape their platform developer policies
- Created a monthly newsletter that reports on all game performance KPIs and competitive landscape to executive team and introduced quarterly “Mobile Ecosystem” meetings company wide
Manager, Partner Relations
Warner Bros. Games
San Francisco, CA
06.2020 - 06.2022
- Managed the partnership between iOS and Android distribution platforms and WB Games for titles such as: Harry Potter: Magic Awakened), Game of Thrones: Conquest, Mortal Kombat Mobile and Injustice 2 Mobile
- Worked cross functionally with game studios and internal teams with tech integrations and iOS and Android policy compliance
- Lead a cross-platform console, mobile and web partnership for Mortal Kombat and Injustice titles across Xbox, Steam, Sony, iOS and Android platforms
- Created a methodology for calculating organic revenue and install uplifts on both iOS and Android platforms
Coordinator, Digital Publishing
Electronic Arts (EA)
Los Angeles, CA
07.2018 - 09.2019
- Supported the implementation of A/B testing across all EA Sports franchise mobile titles on Apple and Google. Compiled and distributed A/B testing reports to senior leadership
- Created install and revenue forecasts for NBA Live and Madden Mobile, with install forecasts coming within 6% of forecast MoM for each title
- Reported install and revenue forecasts of NBA Live and Madden Mobile to senior leadership
Education
Bachelor of Arts - Film And Television Production
New York University
New York, NY12.2014
Skills
- App & Games Tech & Platforms
- Mobile App & Game Launch Strategies
- App Store & Google Play Policy Expert
- Mobile App & Game Distribution
- App & Game Developer Relations
- Data Analytics & Competition Analysis
- Digital Strategic Partnerships
- New Business Development
- Creative A/B Testing & ASO
Timeline
Senior Manager, Platform Partnerships
Big Fish Games
07.2022 - Current
Manager, Partner Relations
Warner Bros. Games
06.2020 - 06.2022
Coordinator, Digital Publishing
Electronic Arts (EA)
07.2018 - 09.2019
Bachelor of Arts - Film And Television Production
New York University