Summary
Overview
Work History
Education
Skills
Timeline
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Kate Davis

Brentwood,MD

Summary

Creative Director with extensive experience producing award winning campaigns that intrigue, challenge perception, and drive revenue for both client and agency. A seasoned professional with strong strategic, conceptual skills, and knowledge of process, used to driving business and having fun getting there. Adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.

Overview

18
18
years of professional experience

Work History

Associate Creative Director

Accenture Federal Studio
12.2019 - 02.2023
  • Led multi-discipline team to research and deliver campaigns and new business pitches.
  • Mentored and trained junior designers to help enhance skills and capabilities.
  • Developed campaign and branding experiences, using Human Centered Design techniques.
  • Created creative briefs and timelines to manage creative process from concept to completion.
  • Lead research, developed campaign, and delivered for new brand experiences.
  • Delivered 4 billion+ in new business.

Creative Director

Publicis Sapient
11.2012 - 08.2019
  • Led multi-discipline teams to create large scale web sites, mobile apps, branding engagements and other experiences.
  • Conducted research and identified stakeholder and audience needs to inform creative direction.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • New business pitch development
  • Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
  • Fostered highly communicative, collaborative team culture.

Creative Director

Razorfish Health
02.2010 - 02.2012
  • Led and mentored staff of 14 in developing strategy, creating and presenting multiple new business pitches.
  • Worked closely with UX to deliver engaging user centered experiences for the pharmaceutical industry.
  • Active contributor to a culture of innovation, excellence, and accountability.
  • Developed new Razorfish Health branding and positioning.

Associate Creative Director

Wunderman Thompson
11.2004 - 09.2009
  • Developed Integrated campaigns for AARP and Dell Small and Medium Business Division.
  • Translated new branding efforts into contemporary look, tone and brand feel for all communications.
  • Created the first integrated consumer campaign for AARP Health.
  • Created integrated campaign that generated 1MM+ leads for AARP Health's partners.
  • Extended campaign to create award winning Print, DM, Interstitial and banner executions.
  • Reworked AARP new member welcome CRM stream and microsite, boosting member engagement and renewal by over 20%.
  • Launched AARP Fitness, and AARP Marketplace to membership and internal audience.
  • Led effort to create communications for Long Term Care initiative at a state level.
  • Coordinated multiple teams creating impactful and engaging communications for Dells' Small and Medium Business Division.
  • Created and directed an enormous quantity of Print, Digital, Direct Mail, Catalog and Seasonal Promotions.
  • Directed multiple catalog shoots influencing corporate product photography.
  • Helped create automated ad system, to generate of hundreds of daily and monthly ads.
  • Brought in incremental $4.7M in revenue in 6 months.

Education

Bachelor of Arts - Graphic Design

Rochester Institute of Technology
Rochester NY

Lean UX And Agile

Neilsen Norman Group
08.2019

Ideas To Action Certification

IDEO U
05.2019

Skills

  • Creative Direction
  • Campaign Development
  • Creative Team Leadership
  • User Centered Design
  • Interactive Design
  • Art Direction
  • Video Development
  • Marketing Expertise
  • Adobe Creative Suite
  • Staff Recruitment
  • Department Operations

Timeline

Associate Creative Director

Accenture Federal Studio
12.2019 - 02.2023

Creative Director

Publicis Sapient
11.2012 - 08.2019

Creative Director

Razorfish Health
02.2010 - 02.2012

Associate Creative Director

Wunderman Thompson
11.2004 - 09.2009

Bachelor of Arts - Graphic Design

Rochester Institute of Technology

Lean UX And Agile

Neilsen Norman Group

Ideas To Action Certification

IDEO U

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Kate Davis