Kate Jackson
Grand Rapids,MI
Summary
Creative marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Talented in building teams and motivating personnel to new levels of performance.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Lumbermen's, Inc.
Byron Center, MI
12.2012 - 01.2018
- Provided support in the development and execution of brand marketing plans, programs, and campaigns to support key business objectives and growth.
Managed multiple platforms to contribute to marketing campaigns and capture increased traffic. Exercised expert knowledge in various applications: Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, MailChimp, and Microsoft products.
Researched various applications to increase productivity and stay competitive in the marketplace. Analyzed competition, then designed and implemented a superior marketing strategy, leading to increased revenue.
Provided support for retail partners at trade shows and selling events.
Responsible for editing, proofreading, and approving brand marketing communication material, such as monthly newsletter, email blasts, and company literature.
Maintain current knowledge of industry trends and best practices, and make recommendations to improve current programs and processes.
Marketing Manager
West Side Beer Distributing
Grand Rapids, MI
11.2009 - 12.2012
- Responsible for managing and training the Contemporary Marketing Team program and employees in Grand Rapids, Kalamazoo, and Lansing, Michigan.
• Developed and maintained the company website for all four West Side Beer operations.
• Managed the execution of all promotional activity involving the Contemporary Marketing Team on and off premise at all special promotional events.
• Managed multiple marketing projects simultaneously while prioritizing and delegating when needed.
Developed and implemented relevant and engaging social media programs and content for all four operations through the use of Facebook, YouTube, Twitter, and Instagram.
• Conducted meetings to sales team monthly and delivered sell-in strategies for upcoming promotional programs.
• Created digital sell sheets and selling tools for sales reps and customers for all new products and sales programs.
• Leveraged local properties through effective marketing campaigns: Griffins-Hockey, Rampage-Arena football, Whitecaps-baseball.
• Created unique marketing videos for brewer partners by capturing, creating and editing footage from brewery tours and brewery personnel interviews.
• Managed department budgets.
Education
Bachelor of Arts - Communication- Journalism
Grand Valley State University
Allendale, MI12-2008
Skills
- Program Marketing
- Partnership Marketing
- Marketing campaign management
- Social Media Platforms
- Digital Marketing
- Social Media Marketing
- Vendor Relations
- Brand Promotion
Timeline
Marketing Manager
Lumbermen's, Inc.
12.2012 - 01.2018
Marketing Manager
West Side Beer Distributing
11.2009 - 12.2012
Bachelor of Arts - Communication- Journalism
Grand Valley State University
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