Kate Porter
Beverly,MA
Summary
Marketing leader with 12+ years driving growth across fintech, blockchain, and Fortune 100 companies. Experienced in B2B and B2C strategy, demand generation, and brand positioning, with a proven ability to connect traditional finance and emerging technology. Crypto trader since 2014 with hands-on experience launching digital asset education, adoption, and go-to-market campaigns at Fidelity. Skilled at building and mentoring high-performing teams, scaling marketing functions, and simplifying complex concepts to drive adoption and trust in innovative technologies.
Overview
13
13
years of professional experience
Work History
Director, Campaign Strategy
Synapse
12.2024 - Current
- Directed GTM and demand generation campaigns for B2B clients in logistics, industrial, and consumer markets, driving $1.2M in new client revenue.
- Reduced campaign costs by 43% while maintaining conversion volume for a national brand.
- Revamped social content strategy for a global client, increasing engagement 150% quarter over quarter.
- Leveraged automation and AI tools to optimize ad delivery, reducing time-to-launch by 30% and boosting CTR by 18% across paid campaigns.
Director, Digital
Fidelity Investments
Boston, MA
06.2022 - 04.2024
- Owned roadmap and delivery for crypto features in Fidelity’s flagship app, reaching millions of users.
- Launched Fidelity’s Crypto Help Desk and built 200+ educational resources, cutting support calls by 10% and driving 5% of new crypto accounts.
- Partnered across compliance, PR, and product to position Fidelity as a credible leader in digital assets.
- Directed go-to-market campaigns improving adoption and sentiment toward blockchain products.
Director, Social Media
Fidelity Investments
Boston, Massachusetts
06.2018 - 06.2022
- Led enterprise-wide social media strategy for 3M+ audience, boosting engagement 25% YoY.
- Pioneered Fidelity’s Reddit strategy, later scaled company-wide as a top engagement channel.
- Built real-time digital listening dashboards to inform C-suite communications and mitigate risk during market volatility (including crypto events).
- Launched Fidelity’s Instagram presence and cross-channel campaigns tied to digital asset adoption.
Senior Manager, Social Media
Office Depot
04.2015 - 03.2018
- Directed national digital campaigns (including Elf Yourself), achieving top app ranking and national recognition.
- Optimized paid and influencer programs, increasing ROI by 13% and driving 11% lift in sales.
- Aligned campaigns with merchandising and seasonal initiatives to maximize impact.
Senior Manager, Social Strategy
CVS Health
Woonsocket, RI
10.2012 - 04.2015
- Led enterprise social strategy to support brand reputation, product launches, and corporate initiatives.
- Directed #CVSQuits campaign, earning recognition from The White House and national press.
- Managed $2.1M annual ad budget, optimizing paid campaigns for measurable engagement and awareness.
Education
Bachelor of Science - Communication
St. John's University
New York, NYSkills
- B2B Growth & Demand Generation
- Blockchain & Fintech Marketing Strategy
- Brand Positioning & Messaging
- Go-to-Market & Product Marketing
- Content & Thought Leadership
- Digital Advertising (Paid Social, SEO/SEM)
- Community Engagement (Reddit, LinkedIn, Discord)
- Analytics, Attribution & Reporting
- Cross-Functional Team Leadership
Timeline
Director, Campaign Strategy
Synapse
12.2024 - Current
Director, Digital
Fidelity Investments
06.2022 - 04.2024
Director, Social Media
Fidelity Investments
06.2018 - 06.2022
Senior Manager, Social Media
Office Depot
04.2015 - 03.2018
Senior Manager, Social Strategy
CVS Health
10.2012 - 04.2015
Bachelor of Science - Communication
St. John's University