Scott Allen
Layton,UT
Summary
A results-driven and entrepreneurial marketing executive with extensive experience building and leading high-performance product management and marketing teams in the technology and higher education sectors. I specialize in partnering with companies to develop and execute measurable strategies that drive demand, build powerful brands, and maximize profitability. With a unique blend of experience in both agile startups and large global enterprises, I deliver the strategic leadership needed to scale revenue and achieve market leadership.
Overview
17
17
years of professional experience
Work History
Senior Director, Marketing Strategy
Western Governors University
04.2021 - Current
- Lead marketing efforts for the School of Technology and all B2B marketing initiatives for the university, with direct responsibility for achieving application and enrollment targets. Results include doubling the enrollment of the School of Technology, we are now the top IT degree conferrer in the United States.
Vice President Sales, IoT and Software
End 2 End Technologies Inc.
06.2019 - 04.2021
- Held full product and sales ownership for Industrial IoT and automation hardware and software/SaaS platforms.
Chief Marketing Officer
FreeWave Technologies Inc.
01.2015 - 10.2018
- Led product management and marketing teams, owning the company's product plan, GTM strategies, and brand expansion into the IIoT and Edge Computing markets to meet financial objectives. Results include 30% YoY growth, introduction of new, innovative networking and computing technology solutions for industrial automation and market expansion into China, Indonesia, South Korea, Malaysia and other regions.
Executive Consultant
SolarWinds Incorporated
03.2014 - 09.2014
- Advised senior leadership on rebuilding email-based outreach and developing a cohesive customer marketing strategy to drive growth through solution-oriented messaging.
Chief Marketing Officer / VP Business Development
V3 Systems
01.2012 - 10.2013
- Built and directed core marketing and business development teams from the ground up, driving lead generation, brand awareness, and strategic alliances for innovative Virtual Desktop product lines.
VP Marketing, Visual Network Systems (Division)
Fluke Networks, a Danaher company
07.2010 - 01.2012
- Aligned product management and marketing with overall business strategy, driving innovation in lead generation, introducing new SaaS offerings, and establishing a new brand identity for the business unit.
Business Unit Director / VP Marketing
Fluke Networks, a Danaher company
07.2008 - 06.2010
- Held full P&L ownership for the Performance Management division, successfully turning the business from a loss to profitability by implementing Danaher Business Systems and aligning product, marketing, and sales.
Education
Bachelor of Arts - Computer Information Systems
Weber State University
Ogden, UT05.1991
Skills
- Go-to-Market (GTM) Strategy
- Higher Education Marketing for B2C, B2B and B2B2C
- P&L Management & Profitability
- Demand & Lead Generation
- Product Strategy & Lifecycle Management
- Brand Strategy & Corporate Identity
- SaaS & IIoT Marketing
- Team Leadership & Development
- Strategic Partnerships & Alliances
- Press & Analyst Relations
- M&A & Business Development
- Marketing Metrics & Analytics
- Technology Evangelism
Timeline
Senior Director, Marketing Strategy
Western Governors University
04.2021 - Current
Vice President Sales, IoT and Software
End 2 End Technologies Inc.
06.2019 - 04.2021
Chief Marketing Officer
FreeWave Technologies Inc.
01.2015 - 10.2018
Executive Consultant
SolarWinds Incorporated
03.2014 - 09.2014
Chief Marketing Officer / VP Business Development
V3 Systems
01.2012 - 10.2013
VP Marketing, Visual Network Systems (Division)
Fluke Networks, a Danaher company
07.2010 - 01.2012
Business Unit Director / VP Marketing
Fluke Networks, a Danaher company
07.2008 - 06.2010
Bachelor of Arts - Computer Information Systems
Weber State University