Kate Seitz
Birmingham,AL
Summary
Product Marketing leader with 16 years of experience driving strategic marketing initiatives and 13 years of expertise in healthcare technology. Proven track record of developing differentiated product messaging and positioning, creating high-impact marketing and sales enablement collateral, and bringing new products to market. Skilled in product marketing strategy, go-to-market planning, content development, competitive and market analysis, sales enablement, and integrated marketing. Experienced in translating complex healthcare technology solutions into clear, compelling stories that resonate with buyers and enable sales teams.
Overview
8
8
years of professional experience
Work History
Director Analytics Product Marketing
Optum
01.2018 - 2025
- Developed crisp, differentiated product messaging and value propositions that translated complex analytics capabilities into compelling buyer‑focused communications.
- Directed the development of product marketing collateral and sales enablement assets, including product briefs, presentations, battlecards, competitive materials, and other tools to support the sales organization.
- Launched four new products to market, developing comprehensive Bills of Materials (BOMs) and coordinated the messaging, collateral, sales enablement, and go‑to‑market requirements for each launch.
- Conducted market research, market sizing, competitive analysis, and buyer research to identify market opportunities and inform product positioning and marketing strategy.
- Planned and delivered sales enablement programs and training to equip sales teams with the messaging, tools, and resources needed to effectively position and sell analytics solutions.
- Managed and mentored a Marketing Director, providing strategic direction and prioritization across marketing initiatives.
- Partnered with industry analysts to strengthen market visibility, communicate product differentiation, and support favorable positioning of the Analytics portfolio.
Director Product Marketing
Advisory Board Company
01.2013 - 01.2018
- Led product marketing for healthcare technology products developing messaging, positioning, content, and collateral to support demand generation and sales enablement.
- Created and managed a broad portfolio of marketing content, including whitepapers, product materials, email campaigns, webinars, blogs, presentations, and tradeshow assets.
- Developed and executed account-based marketing (ABM) strategies for strategic accounts, aligning messaging and campaigns to target-account priorities and buyer needs.
- Translated complex healthcare technology capabilities into clear, compelling value propositions and customer-facing communications across the buyer journey.
- Managed marketing projects and events from strategy through execution, coordinating cross-functional stakeholders, timelines, deliverables, and resources.
- Monitored and analyzed marketing performance against company goals, using campaign and channel insights to optimize marketing programs and improve results.
Product Marketing Manager
Advisory Board Company
01.2011 - 01.2013
- Developed lead-nurturing campaigns, content strategies, and marketing collateral to generate and cultivate qualified leads for multiple healthcare research and technology products.
- Translated product capabilities and value propositions into clear, compelling messaging across email, digital, events, and other marketing channels.
- Planned and executed prospect meetings, tradeshows, conferences, and industry events to support pipeline development and product awareness.
- Analyzed lead-to-visit conversion across marketing channels and developed optimization plans to improve engagement and conversion.
Senior Marketing Associate
Advisory Board Company
01.2010 - 01.2011
- Coordinated meetings and calls with prospective clients, supporting sales teams throughout the prospect engagement process.
- Developed prospect and account briefing materials to equip sales teams with relevant company, market, and client information.
- Supported development of sales proposals, pricing materials, and client-facing collateral to advance opportunities through the sales process.
Education
Bachelor of Science - Political Science, Exercise Science
George Washington University
Washington, DCSkills
- Content Development
- Demand Generation
- Lead Nurturing
- Market Research
- Data Analysis
- Product Launch
- Messaging and Positioning
- Event Management
- Digital Marketing
Timeline
Director Analytics Product Marketing
Optum
01.2018 - 2025
Director Product Marketing
Advisory Board Company
01.2013 - 01.2018
Product Marketing Manager
Advisory Board Company
01.2011 - 01.2013
Senior Marketing Associate
Advisory Board Company
01.2010 - 01.2011
Bachelor of Science - Political Science, Exercise Science
George Washington University