Kate Shepherd
Chicago,USA
Summary
Forward-thinking writing and communications professional and MBA graduate who leverages experience and Master’s Degrees in Business Administration and Journalism in the field of communications and marketing, especially copywriting. Aggressive self-starter who excels in fast-paced, challenging and deadline-driven environments and who partners across the organization to develop compelling communications, plan content and support delivery across diverse channels.
Overview
13
13
years of professional experience
Work History
Writer and Content Marketing Specialist
October Three
02.2023 - Current
- Writes, ideates and edits print, blog, video, emails and social media content for financial consulting firm October Three
- Helps the firm hone and refine its communications strategy, messaging and positioning both internally and externally
- Plans and writes content to boost brand recognition with proven engagement strategies
Writer and Content Marketing Specialist
Northern Trust
03.2022 - 01.2023
- Researched financial news, interviewed subject matter experts and wrote thought leadership pieces (articles and blogs) for NorthernTrust.com and media partners
- Wrote and edited corporate press releases and case studies
- Brainstormed and planned content and campaigns with stakeholders to highlight Northern Trust products and services
Copywriter Specialist
CME Group
04.2020 - 02.2022
- Wrote, revised and proofed content for the website, newsletters, emails, social media and Programmatic ads – ensuring it was in line with quality and brand standards
- Collaborated with marketing managers, designers and the web and UX teams to construct effective and creative content that met the in-house stakeholder’s requirements and goals
- Wrote and edited CMEGroup.com landing page content for new and existing products and services
- Brainstormed and created audience-centric, creative copy for social media and paid ad campaigns
Writer and Content Creator
Self-Employed
01.2014 - 12.2020
- Researched, wrote and published daily features as well as news stories and related communications for multiple projects and clients
- Authored the daily 'Did You Read?' column for the Chicago Reader
- Wrote daily news stories for the Chicagoist
- Developed feature stories for Wine Country media, including Napa Valley.com, WineCountry.com and Sonoma.com
- Created social media content for the DC-based public relations and personal branding firm FinePoint PR
Web Producer/Desk Assistant
Disney-ABC Television Group
01.2012 - 12.2013
- Wrote, edited and reported stories and web content for ABC7Chicago.com’s assignment desk
- Produced the full ABC7Chicago website and livestream evening and weekend broadcast
- Strategized to increase website metrics
- Wrote an average of 30 website stories per day
- Managed and updated all website and social media content including headlines, blurbs, tweets and breaking news alerts
- Conducted in-field interviews with newsmakers such as Senior Advisor to President Obama Valerie Jarrett and Illinois Governor Pat Quinn
Education
Bachelor of Arts - Political Science
University of Chicago
Master of Science - Journalism
Northwestern University
Master of Business Administration - Finance
Loyola University Chicago
Skills
- Copywriting and Content Writing
- Creative and Innovative
- Compelling Storytelling
- Content Development and Strategy
- Social Media Strategies
- Email Marketing
- Communications (Internal & External)
- Building Brand Awareness
- Editing and Proofreading
- Extensive Knowledge of Financial Services
Timeline
Writer and Content Marketing Specialist
October Three
02.2023 - Current
Writer and Content Marketing Specialist
Northern Trust
03.2022 - 01.2023
Copywriter Specialist
CME Group
04.2020 - 02.2022
Writer and Content Creator
Self-Employed
01.2014 - 12.2020
Web Producer/Desk Assistant
Disney-ABC Television Group
01.2012 - 12.2013
Master of Science - Journalism
Northwestern University
Master of Business Administration - Finance
Loyola University Chicago
Bachelor of Arts - Political Science
University of Chicago
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