Summary
Overview
Work History
Education
Skills
Community Service
Timeline
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Kate Taylor

Ponte Vedra Beach

Summary

Experienced Senior Marketing Manager with extensive knowledge in digital health strategies at WellCare, maintaining rigorous compliance throughout marketing audits. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

12
12
years of professional experience

Work History

Senior Marketing Manager

WellCare
10.2014 - 01.2018
  • Company Overview: formerly Universal American
  • Led digital marketing initiatives for Medicare enrollment, consistently completing campaigns ahead of deadlines.
  • Managed a hybrid team of 20 (local + remote), improving collaboration through digital tools and clear communication.
  • Drove patient and provider engagement through corporate sponsorships and community outreach programs.
  • Partnered with Compliance, Legal, Sales, and Operations while collaborating with executive leadership.
  • Achieved 100% compliance with internal and external digital and print marketing audits.
  • Formerly Universal American

Field Pricing Leader

McKesson Medical Surgical
04.2012 - 01.2014
  • Company Overview: formerly PSS World Medical
  • Spearheaded technology adoption by implementing new pricing platforms across a 700+ person national sales force.
  • Designed and delivered digital training programs, increasing efficiency and rep adoption of new systems.
  • Executed 3 national pricing transformation projects, generating $11.5M in profit gains.
  • Collaborated with divisional leaders to align digital strategy with sales, improving rep productivity and profitability.
  • Formerly PSS World Medical

eCommerce Sales Specialist

PSS World Medical
04.2011 - 04.2012
  • Drove adoption of digital ordering solutions (EDI, Punchout, MyPSS.com), surpassing the departmental target with 60% eCommerce adoption before year-end.
  • Partnered with healthcare providers (IDNs, CHCs, and health systems) to implement technology solutions that improved operational workflows.
  • Trained sales representatives on emerging eCommerce platforms and digital engagement strategies.
  • Delivered client-facing digital solutions that enhanced practice management and streamlined supply chain operations.

Sales Consultant

PSS World Medical
Chicago
07.2009 - 04.2011
  • Expanded healthcare sales territory by 300% through innovative, tech-enabled selling strategies.
  • Closed major accounts with community health centers, including Howard Brown Community Health.
  • Developed and implemented new sales tools, contributing to consistent new business wins.
  • Strengthened partnerships with 40+ medical supply manufacturers to support evolving customer needs.

Student Ambassador

Loyola University Chicago
08.2005 - 01.2008
  • Represented university during recruiting, open houses, and parent/student meetings.
  • Coordinated campus visits and events to improve enrollment outreach.

Education

B.B.A. - MarkeTng, Minor in Spanish

Loyola University Chicago
01.2008

Contemporary Spanish Literature Career Development

University of Barcelona
Spain

Skills

  • Digital health strategy
  • Healthcare technology solutions
  • Change management
  • Strategic partnerships
  • Cross-functional leadership
  • Regulatory compliance
  • Bilingual communication
  • Digital marketing
  • Project management
  • Data analysis
  • Team leadership
  • Customer relationship management

Community Service

  • Taller de José, Chicago, IL, Organized digital and in-person health awareness seminars for underserved communities., Provided Spanish translation and financial counseling for immigrant families.
  • Elementary School Tutor, Minneapolis, MN, Tutored Spanish-speaking students in reading, spelling, and homework.

Timeline

Senior Marketing Manager

WellCare
10.2014 - 01.2018

Field Pricing Leader

McKesson Medical Surgical
04.2012 - 01.2014

eCommerce Sales Specialist

PSS World Medical
04.2011 - 04.2012

Sales Consultant

PSS World Medical
07.2009 - 04.2011

Student Ambassador

Loyola University Chicago
08.2005 - 01.2008

B.B.A. - MarkeTng, Minor in Spanish

Loyola University Chicago

Contemporary Spanish Literature Career Development

University of Barcelona

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Kate Taylor