Kate Wigand
Denver,CO
Summary
Creative, entrepreneurial, and high-level event executive with a startup and teams focused mentality. Skilled in developing and implementing comprehensive events strategies, overseeing the design and delivery of experiences, and deepening relationships through meaningful interactions. Known for innovative thinking, intuitive decision-making, and meticulous attention to detail in assessing client, partner, and employee needs to determine project scope, vision, and direction from conception to completion. Adapts seamlessly to manage multiple competing priorities with a deep understanding of the communications and professional service industries. Trusted advisor with proven skills in contract negotiations and compliance, process improvement, budget development, and optimization.
Overview
16
16
years of professional experience
Work History
Founder | Principal
THE AESTHETIK ALCHEMIST
01.2014 - Current
- Create and deliver successful digital, live-streamed and in-person events from inception to completion
- Develop and implement comprehensive events strategy for corporate, social & marketing clientele
- Collaborate with clients to select venues, define event branding, budgets, content, experiences and sponsorships
- Define and execute detailed AV, lodging, on-site logistics, programming and staffing strategy
- Design invitations and event collateral in line with messaging, branding and content unique to each event
- Manage vendor relationships while leveraging negotiation strategy to limit liabilities and optimize expenses
- Remain at the forefront of industry trends, to stay competitive with top global competitors
- Oversee and perform post-event duties including expense reports, invoice reconciliation, internal and external feedback and success assessments.
- Pivot quickly to make last- minute accommodations or changes
Independent, Contracted Lead Coordinator
NO WORRIES EVENT PLANNING
01.2014 - 01.2015
- Partnered with owner to coordinate and run corporate and social events while gaining valuable experience for own startup
- Evaluated current organizational processes in order to identify inefficiencies and develop innovative solutions that increased project success rates.
- Implemented new processes to reduce errors in project planning, resulting in fewer delays and increased efficiency.
- Demonstrated keen eye for design, improving overall design efforts within organization and events
- Created detailed project plans outlining timelines, resources needed, and key milestones for successful execution.
Director of Marketing and Logistics
LUXURY MEETINGS INCORPORATED
01.2012 - 01.2013
- Organized and executed robust, creative experiential marketing events.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Executed logistics and coordination efforts, including negotiation, timelines, check-ins, speaker engagement, and follow-up communications
- Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels, resulting in 25% event attendance increase, in first month
- Lowered overall budget for each event by 50% by leveraging event planning experience and negotiation skills
West Coast Director of Boutique Account Operations
ILINKO BLOOM BABY
01.2011 - 01.2012
- Recruited by founder to establish large west coast territory, tasked with servicing existing clients and securing product placement in national boutique baby furniture stores
- Boosted customer service ratings by 25–50% year-over-year by increasing consistent engagement, providing attention to detail, identifying needs, and utilizing creative thinking to solve problems
- Built and operated booth for first US-based tradeshow successfully
- Expanded customer base by 30% in first year through meticulous attention to detail, excellent communication, and interpersonal skills.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Mid-Atlantic Account Executive, Mythic Paint
SOUTHERN DIVERSIFIED PRODUCTS
01.2009 - 01.2010
- Hired to manage sales and attend tradeshows in Mid-Atlantic territory to sell paint
- Collaborated with celebrity representatives to deliver targeted customer events
- Engaged with customers to promote brand and answer product questions
- Crafted direct sales campaign to acquire new business opportunities, increasing new business by 50% in under 1 year; utilized product knowledge to support clients and drafted compelling language to sell product
- Designed in-store merchandising to attract new customers, growing same-store sales by 50%.
Education
Bachelor of Arts / Leadership and Organizational Studies -
University of Denver
Denver, COSkills
- People Management
- Project Management
- Visionary Leadership
- Growing & Engaging Teams
- Cross Functional Collaboration
- B2B Event Strategy
- Marketing
- Contract Negotiation
- Budget Creation and Oversight
- Managing Multiple Workstreams
- Strong written, verbal & technical skills
Websites
Personal Information
Title: EVENT & EXPERIENCE LEADER
Community Service
- Volunteer, Lead Coordinator, 100th Anniversary Event, The Rose Bowl, Los Angeles, CA
- University of Denver Alumni Organization
Community Involvement
Volunteer, Lead Coordinator, 100th Anniversary Event, The Rose Bowl- Los Angeles, CA.
Ideated and Implemented Special Project for Terry Donahue "Rose Garden", The Rose Bowl
University of Denver Alumni Organization Event Consultant
Timeline
Founder | Principal
THE AESTHETIK ALCHEMIST
01.2014 - Current
Independent, Contracted Lead Coordinator
NO WORRIES EVENT PLANNING
01.2014 - 01.2015
Director of Marketing and Logistics
LUXURY MEETINGS INCORPORATED
01.2012 - 01.2013
West Coast Director of Boutique Account Operations
ILINKO BLOOM BABY
01.2011 - 01.2012
Mid-Atlantic Account Executive, Mythic Paint
SOUTHERN DIVERSIFIED PRODUCTS
01.2009 - 01.2010
Bachelor of Arts / Leadership and Organizational Studies -
University of Denver
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