Kate Williamson
Indianapolis,IN
Summary
Expert Senior Marketing Specialist with a demonstrated history of working in the digital marketing and advertising industry. Has led teams in both agency and in-house settings to achieve primary KPI's with a data-driven mindset. Certified Marketer for both Meta and Google Ads.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Acquisition Manager
Barefaced Skincare
10.2025 - Current
- Developed and executed comprehensive media strategies to enhance brand visibility across multiple platforms.
- Collaborated with cross-functional teams to align media initiatives with overall marketing goals and objectives.
- Oversaw production of multimedia content, ensuring adherence to quality standards and brand guidelines.
Senior Digital Marketing Manager
Watauga Group
02.2025 - 10.2025
- Managed budget allocation and performance optimization to maximize marketing ROI across Paid Social, Paid Search, Programmatic, Email, SMS, OOH, Direct Mail and Affiliate.
Paid Media, Email and Affiliate Marketing Manager
Oso & Me
04.2023 - 02.2025
- Operated as Marketing Director overseeing all paid media, email, affiliate, programmatic and print strategies managing a team of marketers and directing agency relations.
- Achieved a year over year average monthly revenue growth of over 600%
Performance Marketing Manager
Hair Cuttery Family of Brands
07.2021 - 04.2023
- Managed $300,000 in Ad Spend each month while maintaining a 3X ROAS (Meta - 1 Day Click Attribution).
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Implemented a high frequency test-and-learn approach for all paid media channels, with a strong focus on creative testing.
- Created content and managed moderation for all Corporate organic channels on LinkedIn, Facebook and Instagram.
Senior Ads Manager
Fetch & Funnel Agency
03.2020 - 07.2021
- Managed Paid Media (Social and Search) accounts for an array of brands primarily focused on e-Commerce and Lead Generation efforts.
- Reported weekly on status of primary KPIs and testing results.
Ads Manager
Assembly Global
Columbia, USA
06.2017 - 03.2020
- Planned, executed, and managed paid social media (Facebook, Pinterest, Snapchat and Twitter) programs with an average monthly spend ranging between $500,000 - $800,000.
Account Executive
Midlands Media Group
Columbia, USA
11.2016 - 06.2017
- Provided Midlands businesses with customized marketing solutions via WWNQ 94.3, ColaDaily.com and ColaDailyDeals.com
- Drove new business development through qualifying leads, building relationships and executing strategic sales.
Corporate Partnerships / Activation Manager
Hardball Capital, Columbia Fireflies
Columbia, USA
10.2015 - 11.2016
- Oversaw design, creation and installation for all sponsored signage/areas
- Produced multiple promotional items - social media content, email blasts, event calendars, surveys etc.
Education
Bachelor of Arts - Telecommunications - Sales & Promotions
Ball State University
Muncie, IN05-2014
Skills
- Cross-functional Team Leadership
- Paid Social Advertising
- Google Search Advertising
- Programmatic Advertising
- Google Analytics
- Email Marketing
- Affiliate Marketing
- Direct Mail
- E-Commerce Campaign Management
- Lead Generation
- Conversion Rate Optimization
- Copywriting
- Brand Management
- Data Reporting and Analysis
- Content Creation and Moderation
- P&L Management
- Budgeting and Allocation
Certification
- Meta Certified Digital Marketing Associate (Blueprint)
- Google Ads Search Certification
- Social and Behavioral Research Certification (CITI)
Timeline
Senior Acquisition Manager
Barefaced Skincare
10.2025 - Current
Senior Digital Marketing Manager
Watauga Group
02.2025 - 10.2025
Paid Media, Email and Affiliate Marketing Manager
Oso & Me
04.2023 - 02.2025
Performance Marketing Manager
Hair Cuttery Family of Brands
07.2021 - 04.2023
Senior Ads Manager
Fetch & Funnel Agency
03.2020 - 07.2021
Ads Manager
Assembly Global
06.2017 - 03.2020
Account Executive
Midlands Media Group
11.2016 - 06.2017
Corporate Partnerships / Activation Manager
Hardball Capital, Columbia Fireflies
10.2015 - 11.2016
Bachelor of Arts - Telecommunications - Sales & Promotions
Ball State University