Gonzalo Aguilar
Fort Lauderdale,FL
Summary
I am a strategic Product & Growth Leader with a proven track record of driving digital transformation, multi-brand expansion, and revenue growth at enterprise-scale companies. I currently lead high-impact acquisition and retention strategies at Caesars Sportsbook & Casino, focusing on optimizing user acquisition, conversion funnels, and deposit growth.
My expertise lies in scaling multi-brand gaming platforms across highly regulated markets, while leveraging data, experimentation, and user insights to drive revenue. I work cross-functionally with engineering, UX, analytics, and compliance teams to execute business strategies that maximize profitability. As a Senior Product Manager, I focus on the casino sector, managing platforms such as Caesars Palace Online, Horseshoe Online, and Casino Palace Online. My role involves optimizing player onboarding, deposit conversion, and engagement to maximize long-term revenue.
Previously, as a Product Manager, I led user acquisition and onboarding across all Caesars brands, driving $6.99M+ in new player deposits over two months while shifting the business toward a profit-first growth model.
My expertise is centered around customer-centric product strategies, ensuring that every initiative balances high-scale acquisition with sustainable monetization. I am passionate about building innovative digital experiences that deliver measurable business impact and drive long-term profitability.
Overview
9
9
years of professional experience
Work History
Senior Product Manager – Casino | Acquisition & Early Life Retention
Caesars Sportsbook & Casino
01.2025 - Current
- Leading multi-brand casino expansion, optimizing onboarding, deposit funnels, and player retention across Caesars Palace Online Casino, Horseshoe Online Casino, and Casino Palace Online (CPO).
- Partnered with C-level executives to drive FTD (First-Time Deposit) conversion to 60% as part of the 2025 strategic goal.
- Shifting the acquisition strategy from high-cost welcome offers to long-term profitability, improving retention, and monetization.
- Optimizing FTD engagement, increasing FTD-to-First-Time Bet (FTB) conversion from 1% to 7%, and ensuring strong player activity post-deposit.
- Enhancing cross-functional execution, working with marketing, compliance, analytics, and UX teams to scale casino revenue.
Product Manager – User Acquisition & Onboarding
Caesars Sportsbook & Casino
07.2022 - 01.2025
- Owned user acquisition, onboarding, and deposit conversion across all Caesars brands, including Caesars Sportsbook, Caesars Palace Online Casino, Horseshoe Online Casino, and William Hill Nevada Sportsbook.
- Increased total FTDs by 18%, from approximately 11,000 to 13,011 per month, while reducing acquisition costs.
- Optimized multi-brand registration funnels, increasing conversion rates, while maintaining sustainable acquisition costs.
- Redesigned user onboarding, improving conversion rates, while shifting away from high-cost incentives.
- Drove over $6.99 million in new player deposits during December and January.
- Reduced MFA latency from 8 seconds to less than 1 second, improving login speed, session retention, and transaction completion rates.
- Integrated fraud prevention and identity verification tools: Twilio Verify (MFA), Accertify and Onfido (Fraud Prevention and KYC), LexisNexis KYC, and Loqate Address Autofill (Identity Verification).
Product Management Consultant (Part-Time Contract)
Carnival Cruise Lines
04.2022 - 03.2024
- Led the development and launch of an in-app messaging platform for the Carnival Hub app, enabling guests to communicate seamlessly onboard—comparable to WhatsApp and Telegram, but optimized for low-bandwidth ship environments.
- Partnered with engineering and UX teams to design an intuitive, real-time chat interface, reducing guest reliance on costly ship-to-shore calling, and enhancing onboard connectivity.
- Delivered insights to Carnival’s digital strategy team, shaping future enhancements to the guest communication ecosystem, while ensuring scalable infrastructure across the fleet.
Product Manager – Mobile & Kiosk
Spirit Airlines
Miramar, USA
10.2020 - 05.2022
- Partnered with C-level executives on the overlap redesign, optimizing the mobile and kiosk experience
- Transformed Spirit’s mobile & kiosk experience, reducing check-in times by 40% and increasing upsell revenue
- Redesigned mobile checkout & payments, integrating self-service booking modifications & itinerary management, driving additional revenue per booking
- Loyalty & upsell features, increasing cross-sell conversion rates and retention revenue
- Implemented A/B testing frameworks, enabling data-driven pricing, upsell, and conversion rate optimizations
Senior Business Analyst – Web & Mobile App
The Ritz-Carlton Yacht Collection
Miami, USA
05.2019 - 10.2020
- Designed and launched a guest onboarding mobile app, increasing pre-cruise engagement, and ancillary revenue.
- Optimized booking and check-in workflows, reducing friction, and increasing high-value reservations.
- Implemented automation strategies, cutting operational costs, and improving service scalability.
Business Analyst – Web, Mobile App & Loyalty
Spirit Airlines
Miramar, USA
08.2017 - 05.2019
- Defined product frameworks and experimentation programs, improving booking efficiency, and increasing transaction revenue.
- Led Spirit’s digital booking experience overhaul, integrating the Amadeus-Navitaire Loyalty Program, enhancing repeat customer retention, and loyalty-driven revenue.
- New payment systems and checkout flow enhancements, reducing cart abandonment, and increasing completed transactions.
- Implemented analytics-driven optimizations, increasing booking conversion rates, and reducing transaction failures.
eCommerce Manager – Amazon/Walmart/eBay
Office Depot
Boca Raton, USA
08.2016 - 07.2017
- Optimized digital marketplace operations, increasing daily revenue from $20K to $65K.
- Led pricing and inventory strategy, improving sell-through rates, and cart conversion performance.
Education
B.A. - International Business & Finance
Florida International University
01.2016
Skills
- Product Strategy and Leadership
- Roadmap Development
- OKRs
- Multi-Brand Expansion
- Agile frameworks
- Wire-framing and prototyping
- Requirements elicitation
- User story creation
- Conversion Funnel Enhancements
- Release planning
- Data-driven decision making
- A/B Testing
- Experimentation Frameworks
- Cross-Functional Team Leadership
- UI and UX principles
- Research and trend analysis
- Troubleshooting and QA
- Stakeholder management
- ROI analysis
Keyskillsandtechnologies
- Product Strategy & Leadership: Roadmap Development, OKRs, Agile Execution, Multi-Brand Expansion
- Growth & Revenue Optimization: Conversion Funnel Enhancements, A/B Testing, Experimentation Frameworks
- Cross-Functional Team Leadership: Managed teams across Engineering, UX, Analytics, Compliance
- Authentication & Security: Twilio Verify, Prove-Prefill, Loqate, Blink, Accertify & Onfido, LexisNexis KYC
- Analytics & Experimentation: Amplitude, Appsflyer, Mixpanel, PowerBi, Appbot, Apptimize
Languages
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Senior Product Manager – Casino | Acquisition & Early Life Retention
Caesars Sportsbook & Casino
01.2025 - Current
Product Manager – User Acquisition & Onboarding
Caesars Sportsbook & Casino
07.2022 - 01.2025
Product Management Consultant (Part-Time Contract)
Carnival Cruise Lines
04.2022 - 03.2024
Product Manager – Mobile & Kiosk
Spirit Airlines
10.2020 - 05.2022
Senior Business Analyst – Web & Mobile App
The Ritz-Carlton Yacht Collection
05.2019 - 10.2020
Business Analyst – Web, Mobile App & Loyalty
Spirit Airlines
08.2017 - 05.2019
eCommerce Manager – Amazon/Walmart/eBay
Office Depot
08.2016 - 07.2017
B.A. - International Business & Finance
Florida International University
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