KATELYN CONNELLY
Cookstown,NJ
Summary
Results-driven Product Strategy and Program Management professional with experience leading enterprise-scale product launches, customer experience initiatives, and cross-functional strategic programs for premium financial products. Proven success managing complex initiatives from concept through launch, driving stakeholder alignment across Product, Marketing, Technology, Operations, Legal, and Customer Experience. Skilled in product strategy, customer journey design, lifecycle marketing, and data-driven decision-making, with a passion for delivering innovative solutions that enhance customer engagement and business growth.
Overview
6
6
years of professional experience
Work History
Product Marketing Senior Associate
JPMorgan Chase
Wilmington, Delaware
08.2024 - Current
- Led the end-to-end execution of the Sapphire Reserve card refresh, managing cross-functional planning, stakeholder alignment, project execution, and launch readiness across Product, Technology, Marketing, Operations, Legal, and Customer Experience.
- Directed the enterprise-wide rollout of the new Sapphire visual identity, partnering with Marketing and creative teams to ensure consistent implementation across all customer-facing channels and marketing materials.
- Designed and launched the six-month onboarding marketing journey for new Sapphire cardmembers, developing lifecycle communications that improved customer education, engagement, and product adoption.
- Partnered with cross-functional teams to develop strategic customer engagement initiatives, leveraging analytics and customer insights to enhance the premium cardmember experience.
- Launched new Pay Yourself Back (PYB) redemption categories, including Bill Pay and Gym/Fitness memberships, expanding customer redemption options and supporting increased engagement.
- Developed customer retention strategies supporting premium card initiatives, helping drive engagement and long-term cardmember loyalty.
- Managed complex cross-functional projects, coordinating priorities, timelines, risks, and deliverables across multiple business partners to ensure successful execution.
- Analyzed customer behavior and redemption trends to identify opportunities for product enhancements, marketing optimization, and customer experience improvements.
- Partnered with executive stakeholders to align strategic priorities, communicate project updates, and support key business decisions.
Marketing Strategy & Innovation Associate
JPMorgan Chase & Co.
Wilmington, DE
03.2022 - Current
- Support the development of strategy for the "Get More Now" campaign, a monthly engagement cross card newsletter forecasted to drive $80MM in incremental spend over the next 5 years.
- Collaborate with 45+ internal and external stakeholders to generate marketing initiatives that reach 30MM+ customers monthly and serve as primary engine for merchant led value, cross line of business deepening, card benefits, and digital offers.
- Implement strategy to increase the scope and scale of the "GetMoreNow" campaign by more than 3MM customers each month by including commutations to Early Month on Book consumers and Small Business cardholders
- Develop strategy for 5 merchant partners through banner and ATM placements driving more than 20 MM impressions per month through each respective channel
Marketing Operations Specialist
Dräger Medical Technology
Telford, PA
04.2020 - 03.2022
- Standardized customer-facing marketing and sales assets, generating consistency across segments and increasing sales leads by 15%
- Developed integrated lead management programs to enhance lead acquisition and establish lead nurturing automation for effective follow-up
- Designed personalized lead nurturing campaigns for medical segments, strengthening customer relations and contributing to a sales increase of over 5%
- Managed, created, and scheduled the company's social media implementing marketing tactics and campaigns that have led to 40% growth in total social media shares and a 20% increase in website traffic from social media posts
Education
Bachelor of Science - Business Administration
Drexel University
03-2022
Skills
- Canva
- Adobe
- Microsoft Outlook
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Excel
- Allego
- Sales Force
- Falcon
- Hubspot
Timeline
Product Marketing Senior Associate
JPMorgan Chase
08.2024 - Current
Marketing Strategy & Innovation Associate
JPMorgan Chase & Co.
03.2022 - Current
Marketing Operations Specialist
Dräger Medical Technology
04.2020 - 03.2022
Bachelor of Science - Business Administration
Drexel University