Nina Perez Dubson
UnitedHealth Group
Miami,USA
1
Certification
10
years of professional experience
Experienced Product Marketing Manager seeking new development opportunities. Proven track record in leading GTM campaigns and developing/ rebranding product collateral. Demonstrated ability in cross-functional team collaboration with product, legal and creative stakeholders and skilled in conducting market, competitor, and SEO research.
Work History
B2B Product Marketing Manager, Risk and Quality
3 Years 5 Months- Produced insight-centered, on-message, creative yearly technology GTM product content (slideware, blogs, infographics, videos, case studies, white papers) that elevated our thought leadership positions, enabled meaningful customer conversations and supported commercial activities
- Identified points of differentiation for product positioning while meeting evolving branding guidelines
- Worked directly with legal and product stakeholders to further the current product pipeline and lifecycle
- Assessed competitive intelligence to aid strategic decision making, development of key messaging/ positioning and expand understanding of the evolving market landscape
- Worked with marketing team partners to identify demand generation and market awareness opportunities
- Evaluated and helped coordinate event and speaking engagement opportunities and work with subject matter experts to develop presentations and collateral to be used at events
2 Months
- Produced original Optum Market Advantage (OMA) client and product-based content including case studies, playbooks, webinars, mailers and toolkits to address customer pain points/needs/ personas following research
- Developed and conducted live and web-based training, ranging from general product overviews to more detailed and advanced ROI-based, healthcare use cases within Optum’s analytics solutions
Business Analyst
1 Year 1 MonthDirect-to-Consumer Sales Intern
2 MonthsMarketing Manager and Business Owner
2 Years 2 MonthsEducation
Master of Science in Marketing (MSM)
GPA: 4.0 GPA
Bachelor of Business Administration (BBA) - International Business
GPA: 4.0 GPA
Skills
Product Marketing
Presentation and creative writing skills
Health Insurance Technology Expertise
Web/UX Design
Persona Research
Marketing Research and Analytics
MS Word
Excel and PowerPoint
Adobe Workfront
Canva
Digital campaign metrics (KPIs)
Meta
Google Ads
Power BI
and Tableau
Go-to-market plans
Social media marketing
Brand awareness
SEO optimization
Customer segmentation
SaaS Cloud-based solutions
Accomplishments
- Graduated MSM and BBA with Summa Cum Laude and Best MSM Student Award, 2025 and 2023
- FIU Business Dean High Achievers Society Inductee, 2025 and 2023
- David R Parker and Marian E Davis Presidential Scholarship, $7500, 2021
Certification
On-Page SEO and AI Search Essentials with Semrush, AI Visibility Essentials with Semrush, Six Sigma Green Belt (CSSGB), Social Media Marketing Certification II – HubSpot Academy, Hootsuite Platform Certification, Bloomberg Market Concepts Certificate
HONORS
Graduated MSM and BBA with Summa Cum Laude and Best MSM Student Award, 2025 and 2023, FIU Business Dean's High Achievers Society Inductee, 2025 and 2023, David R. Parker and Marian E. Davis Presidential Scholarship, $7500, 2021
Languages
English
Native or Bilingual
Spanish
Full Professional
Timeline
Client Value Enablement, Training and Engagement Manager
08.2025 - 10.2025Read More
Business Analyst
Optum
07.2024 - 08.2025Read More
Direct-to-Consumer Sales Intern
UnitedHealth Group, UHG
06.2023 - 08.2023Read More
B2B Product Marketing Manager, Risk and Quality
UnitedHealth Group
01.2023 - CurrentRead More
Marketing Manager and Business Owner
SparklySlimeeShop
11.2016 - 01.2019Read More
Florida International University Honors College
Bachelor of Business Administration (BBA) from International Business
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Florida International University Honors College
Master of Science in Marketing (MSM)
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