Katelyn McLeod
Lead Sr Technical Solutions Partner
New York
Summary
Strategic Technical Solutions Partner with 13 years of SaaS experience, blending intellectual curiosity, practical problem-solving, and emotionally intelligent communication to provide pre-sales engagements and post-sales solution design. A self-motivated, independent contributor with strong time-management skills, trusted by Fortune 500 clients to translate complex technical strategy into scalable, revenue-driving solutions aligned with real customer needs.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Lead Senior Technical Account Manager
The TradeDesk
03.2021 - 05.2025
- Strategic technical advisor for P&G Global ($500MM account), collaborating with P&G Data Science and TTD teams to project manage custom solutions that achieved 20%+ ROAS for flagship brands such as Pampers and Vicks.
- Drove global launch of Samsung’s UID2-based measurement solution by aligning technical, commercial, and legal stakeholders, advising Sales and Legal on identity requirements for contract execution and collaborating with Samsung Brand-Direct and Agency teams. The SSM solution delivered a 19× increase in media attribution in month one and scaled globally.
- Developed a streamlined framework for integrating Retail Media Networks' audience data on The Trade Desk, minimizing operational friction, cutting manual errors by 30%, and enhancing collaboration across media teams for clients like CVS, Dollar General, and Macy's.
- Lead technical consultant on Snowflake and Adobe, designed new features for 1st party data onboarding to improve pipelines used for audience targeting and measurement for global brands. Drove $60M+ revenue growth in 2024.
- Designed and hosted technical trainings for 2000+ client services employees, improving technical fluency internally and enhancing collaboration across global teams. Reduced internal thrash by 15% in the first quarter.
Senior Sales Engineer
Scoro Software
12.2019 - 03.2021
- Designed and delivered over 60 custom Proof of Concepts to bring workflow efficiency to Mid-market and Enterprise clients serving multiple industries.
- Drove a 33% closed won rate in 2020, elevating the company average by 10%; collaborated with a 5-member sales team to enhance pre-sales conversations across the U.S. and Europe.
- Partnered with Engineering & Legal teams to publish inaugural InfoSec Policy documentation enhancing Scoro's industry credibility and compliance
Solutions Engineer
Integral Ad Science
04.2016 - 08.2019
- Delivered 100+ client integrations from pre-sales to production, generating $10M+ revenue across Publisher, Programmatic, Mobile, and Video business lines.
- Spearheaded first-to-market CTV measurement solution rollout for Verizon and major broadcasting partners including NBC, CBS, and Viacom allowing broadcasters to capture the effectiveness of their brand safety efforts for the first time in video streaming.
- Championed collaboration as a Subject Matter Expert for Mobile, Video, and Programmatic Product lines, facilitating effective communication between Sales, Client Services, and Product Engineering resulting in smoother project execution and faster delivery timelines.
Platform Services Manager
Integral Ad Science
11.2014 - 04.2016
- Served as the post-integration technical lead, resolving critical issues with HTML, Flash, and JavaScript, boosting application performance across both mobile and web technologies in 10+ projects.
- Spearheaded collaboration with Business Development and Solutions teams to uncover upsell opportunities, resulting in a 20% increase in revenue and the acquisition of 10+ new clients.
- Cultivated and strengthened strategic relationships with Fortune 500 companies in the digital publishing sector, driving significant partnership developments and increased revenue opportunities.
Senior Customer Success Manager
Ghostery | Evidon
01.2012 - 11.2014
- Identified and secured $150K in up-sell opportunities with existing clients, directly impacting overall team performance.
- Drove 9% client contract renewal rate, exceeding renewal goal by 14%.
- Advised senior leadership at brands like Target, Dell, Best Buy, and more on best practices for online behavioral advertising disclosures, reducing brand risk and adhering to global advertising compliance regulations.
Education
Bachelor of Arts -
Gonzaga University
Spokane, WA05-2010
International Law Program - International Law, Organizations, and Development
American University
Washington, D.C.12-2005
Skills
- Advanced proficiency developing APIs (SOAP/REST)
- SQL, Python, Command Line, HTML, Javascript, CSS
- Slack, Discord, JIRA, Postman, MSFT Suite, Loop, Notion
- Cloud Computing (AWS, Azure, GCP, Snowflake)
- AI-assisted coding
- Technical Documentation Writing, Solution Architecture & Design
- Customer Lifecycle Management, Client Discovery/Needs Analysis, Effective time-management and prioritization
Certification
Harvard Business School Online: Leadership Principles
Timeline
Lead Senior Technical Account Manager
The TradeDesk
03.2021 - 05.2025
Senior Sales Engineer
Scoro Software
12.2019 - 03.2021
Solutions Engineer
Integral Ad Science
04.2016 - 08.2019
Platform Services Manager
Integral Ad Science
11.2014 - 04.2016
Senior Customer Success Manager
Ghostery | Evidon
01.2012 - 11.2014
International Law Program - International Law, Organizations, and Development
American University
Bachelor of Arts -
Gonzaga University
ACTIVITIES
- Riders4Rights, Organizer: Community Giveback Day. Every 2nd Saturday of the month, R4R brings free food and clothes to our Bed Stuy community. I organize coat drives with my local grocery store each year, and fundraise. Years: 2022 to Present
- Bed Stuy Strong Mutual Aid Network, Food Delivery Volunteer & Organizer: Delivered food on a weekly basis to neighbors in Bed Stuy, contributing to 25% of our food-insecure community, providing during peak pandemic period. Years: 2020 to 2022
- Volunteer New York Cares, Volunteer, 2015 to 2019