Katelyn Peyser
Queen Creek,AZ
Summary
Dynamic and results-driven Deputy Executive Director and Communications Manager with over 8 years of experience in association management and strategic communications. Adept at leading high-performance teams, developing and executing comprehensive strategies, and fostering strong stakeholder relationships. Proven track record in operational management, member engagement, and advocacy, complemented by expertise in digital marketing, content creation, and public relations. Skilled in financial oversight, strategic planning, and program management, with a commitment to driving organizational growth and enhancing member value. Demonstrated ability to manage complex projects, streamline processes, and deliver impactful communications across diverse platforms. A strategic leader with a passion for mission-driven work and a dedication to achieving excellence.
Overview
9
9
years of professional experience
Work History
Deputy Executive Director
Advocacy & Management Group
2022.05 - Current
- Assist in the development and execution of strategic plans to achieve the association's goals and objectives.
- Engage with members to understand their needs and enhance member value propositions
- Build and maintain strong relationships with key stakeholders, including members, partners, sponsors, and vendors.
- Oversee the development and dissemination of communications, ensuring consistent and effective messaging
- Prepare reports and documentation for board meetings and ensure compliance with governance policies and procedures.
Communications Manager
Advocacy & Management Group
2016.05 - Current
- Produce clear and concise written materials including press releases, newsletters, op-eds, talking points, and fact sheets.
- Create and oversee the production of high-quality, engaging content across various platforms, including websites, social media, newsletters, and promotional materials.
- Plan and execute marketing campaigns for association events, including conferences, webinars, and workshops.
- Develop communication strategies to engage and inform current and prospective members.
- Manage and optimize digital marketing campaigns, including email marketing, social media, and search engine marketing.
Communications Consultant
California Legislature
2015.05 - 2016.05
- Plan, draft, and edit press releases, speeches, talking points, and op-eds for Assembly Members
- Work with the staff from 28 Assembly offices to create communications in each Member’s unique voice and style
- Collaborate with policy consultants to develop messaging for policy proposals and media opportunities
- Research and respond to constituent inquiries about bills in the legislature
- Write copy for custom mass mailers on a variety of legislative issues
- Consult with graphic designers to develop creative custom mailers and other constituent communications.
Communications Intern
California State Assembly Member Travis Allen
2015.02 - 2015.05
- Gather and monitor daily press clips that pertain to the Assembly Member’s district
- Draft press releases, talking points, opinion columns, and assist with the social media calendar
- Compile press lists, draft media pitches, and execute pitches on behalf of the Communications Director
- Research legislation for the Assembly Member and respond to constituent inquiries.
Education
Bachelor of Arts in Public Relations -
California State University, Sacramento
01.2014
Skills
AP style
Editing
Social media management
Ability to manage multiple clients and projects at one time
Proficient in design software (InDesign and Canva)
Content Development
Proficient in Google Analytics
Proficient in content management systems (WordPress and Drupal)
Timeline
Deputy Executive Director
Advocacy & Management Group
2022.05 - Current
Communications Manager
Advocacy & Management Group
2016.05 - Current
Communications Consultant
California Legislature
2015.05 - 2016.05
Communications Intern
California State Assembly Member Travis Allen
2015.02 - 2015.05
Bachelor of Arts in Public Relations -
California State University, Sacramento
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