Katelynn Stoltzfus
Digital Marketing Director
McKinney,TX
Summary
Marketing strategist and cross-functional project leader with over 7 years of experience driving SEO, digital marketing, content creation, and paid media initiatives to support brand growth and revenue expansion. Expertise in building and leading high-performing teams, designing scalable marketing operations, and executing data-driven campaigns. Strong ability to align marketing strategies with sales and product teams, delivering measurable results in dynamic and fast-paced environments.
Overview
7
7
years of professional experience
Work History
Executive Project Owner
Ethno Holdings / Adaptive Fitness / Special Strong
07.2023 - 12.2025
- Built and led cross-functional teams across marketing, social media, content, sales, and app development
- Designed and launched a digital training app and scalable online marketing model
- Managed Google Ads campaigns, social media strategy, website development, and content workflows
- Developed sales models and oversaw sales team operations aligned with marketing strategy
Project Manager / SEO & Digital Marketing Manager
Red Ink
06.2021 - 07.2023
- Managed and scaled SEO, content, and social media teams
- Developed and executed SEO, digital marketing, and content strategies across multiple clients
- Led multi-platform campaigns, including influencer initiatives reaching 100M+ views in 30 days
- Oversaw SEO-optimized website creation and end-to-end campaign execution
Social Media Manager
Unite Life
11.2019 - 06.2021
- Managed all social media platforms and digital outreach for a global non-profit organization
- Developed content and engagement strategies connecting seekers worldwide with partner pastors
- A global non-profit organization
Digital Marketing Contractor
Self-Employed
08.2019 - 12.2019
- Executed freelance projects in SEO, social media, website development, and content marketing
- Supported small businesses and non-profits with tailored digital marketing solutions
Content & Social Media Manager
Keyper Marketing
09.2018 - 08.2019
- Managed client blogs, websites, and social media platforms
- Supported SEO initiatives and broader digital marketing campaigns
Skills
- Cross-functional team leadership
- Marketing strategy and growth
- SEO performance optimization
- Digital marketing execution
- Paid media management
- Content strategy and copywriting
- Marketing operations optimization
- Project and program management
- Performance analysis and reporting
- Revenue growth strategies
Timeline
Executive Project Owner
Ethno Holdings / Adaptive Fitness / Special Strong
07.2023 - 12.2025
Project Manager / SEO & Digital Marketing Manager
Red Ink
06.2021 - 07.2023
Social Media Manager
Unite Life
11.2019 - 06.2021
Digital Marketing Contractor
Self-Employed
08.2019 - 12.2019
Content & Social Media Manager
Keyper Marketing
09.2018 - 08.2019