Job Search Status
Open to workDesired start date: Immediately
Open To Work
Hi, I’m
Katherine Banyasz
Creative Lead
Valencia,CA
Work Preference
Summary
Creative lead recognized for driving productivity and achieving efficient task completion. Specialized in strategic brand development, visual storytelling, and leading cross-functional teams. Strong communication, creativity, and problem-solving skills contribute to delivering impactful brand narratives and design solutions.
Overview
17
years of professional experience
Work History
LOVE WHO YOU AREValencia, CA
Creative Lead & Production Designer
01.2021 - Current
Job overview
- Led art direction for campaigns, packaging, ecommerce, email, and social to enhance brand consistency and visual impact
- Translated product positioning into clear, elevated visual storytelling that improved engagement and conversion
- Directed photoshoots from concept to post-production, achieving cohesive visual narratives that aligned with project goals
- Collaborated cross-functionally with marketing, product, and operations to ensure creative alignment with business goals
- Built scalable content systems across DTC, Amazon, and retail, accelerating content output speed by ~40%
- Managed packaging production and vendor execution for 20+ SKUs, ensuring adherence to design specifications
YA-MAN USASan Diego, California
Creative Product Manager
01.2024 - 12.2024
Job overview
- Led design and art direction for digital campaigns, product launches, and e-commerce content, increasing brand visibility and audience reach
- Designed Amazon A+ content and PDP visuals that improved engagement and conversion performance
- Translated product technology and benefits into clear, compelling visual storytelling for consumer audiences
- Collaborated with marketing and product teams to create impactful visuals across Shopify, email, and social channels, elevating audience engagement
- Maintained and evolved brand consistency across digital touchpoints and campaign assets
- Directed photoshoots and created visual assets, maintaining cohesive brand storytelling across all digital touchpoints
AX BEAUTY BRANDSLos Angeles, California
Creative Production Manager
01.2020 - 01.2021
Job overview
- Directed graphic design and visual systems for multiple beauty brands, enhancing brand identity and visual consistency
- Led packaging design and seasonal campaign systems from concept to final production, ensuring alignment with brand strategies
- Designed retail displays, print assets, and launch collateral supporting brand growth
- Created brand decks and launch toolkits aligning creative, marketing, and sales teams for cohesive brand messaging
- Partnered with external photographers and vendors to produce visual content that met campaign objectives and enhanced brand storytelling
- Managed large SKU counts while ensuring visual consistency and precision across production processes
DERMA ESimi Valley, California
Creative Graphic Designer
01.2013 - 03.2018
Job overview
- Led brand redesign across packaging, digital, and campaign touchpoints, enhancing brand consistency and recognition
- Directed photo and video art, ensuring cohesive brand storytelling and reinforcing visual identity
- Created trade show and experiential materials aligned with brand identity
- Designed web, email, social, and product launch creative for science backed skincare
MEDIA WELL DONE
Graphic Designer
02.2009 - 2011
Job overview
- Designed branding, print, and digital assets to elevate client identities and boost audience engagement
- Produced brochures, catalogs, and marketing collateral to deliver cohesive messaging aligned with client vision
- Collaborated with clients to align design solutions with strategic goals, enhancing overall creative direction
- Improved internal workflows to increase efficiency and creative output
Education
COURSERAOnline
Post-Degree Certificate from Visual Elements of UI Design
02-2022
University Overview
UNIVERSITY OF DAYTONDayton
Associate of Arts from Visual Communication Design
05-2007
University Overview
Skills
- Creative and art direction
- Experiential and concept design
- Production and campaign management
- Digital and cross-channel campaigns
- Product and print design
- Storyboard and video editing
- Typography and rapid prototyping
- Project management and leadership
- Team leadership and management
- Cross-functional teamwork and vendor management
- Marketing communication and expertise
- Brand consistency and strategic management
- Design leadership and problem solving
- Critical thinking
Availability
See my work availability
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Available
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morning
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evening
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Timeline
Creative Product Manager
YA-MAN USA
01.2024 - 12.2024
Creative Lead & Production Designer
LOVE WHO YOU ARE
01.2021 - Current
Creative Production Manager
AX BEAUTY BRANDS
01.2020 - 01.2021
Creative Graphic Designer
DERMA E
01.2013 - 03.2018
Graphic Designer
MEDIA WELL DONE
02.2009 - 2011
COURSERA
Post-Degree Certificate from Visual Elements of UI Design
UNIVERSITY OF DAYTON
Associate of Arts from Visual Communication Design