Katherine Figuera
KANSAS CITY,MO
Summary
Results-driven Communications Manager skilled in developing and executing comprehensive strategies. Expertise in team leadership, campaign management, and stakeholder engagement enhances brand awareness and corporate messaging. Strong organizational skills facilitate the management of concurrent projects while delivering engaging content.
Overview
3
3
Languages
6
6
years of professional experience
Work History
Communications Manager
Unconventional Business Network
Overland Park, Kansas
02.2022 - Current
- Executed communication plans that enhanced brand visibility and engagement.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Wrote press releases and media kits for targeted outreach to stakeholders.
- Managed social media platforms to foster community interaction and brand loyalty.
- Facilitated internal communications to align departments and teams effectively.
- Edited content for clarity and consistency across various communication channels.
- Monitored performance metrics of communications efforts, analyzing website visits, clicks, impressions, and conversions.
- Analyzed web traffic data to measure effectiveness of campaigns and adjust strategies accordingly.
- Liaised with external vendors involved in production processes such as design firms or printers.
Website Manager
Unconventional Business Network
Overland Park, Kansas
02.2021 - Current
- Implemented SEO strategies to improve organic search visibility and traffic.
- Oversaw website performance analysis using analytics tools for improvement.
- Managed website content updates and ensured accuracy of information.
- Updated existing webpages with new content or changes in design elements.
- Trained staff on website management tools and best practices for usage.
Education
Some College (No Degree) - Music Performance
Calvary University
Kansas City, MO09-2026
Some College (No Degree) - English Minor
Calvary University
Kansas City, MOSkills
- Annual communication planning
- Content development
- Social media management
- Campaign branding
- Website analytics
- SEO management
- Project management
- Graphic design
- Art direction
- Mobile app design
- Responsive design
- Style guide design
Languages
Spanish
Native/ Bilingual
English
Native/ Bilingual
Chinese (Mandarin)
Limited
Timeline
Communications Manager
Unconventional Business Network
02.2022 - Current
Website Manager
Unconventional Business Network
02.2021 - Current
Some College (No Degree) - Music Performance
Calvary University
Some College (No Degree) - English Minor
Calvary University