Katherine Frederick Whitsitt
Decorah,IA
Summary
Sales leader with proven success in surpassing targets and building high-performing teams. Expertise in market growth, partnerships, and operational excellence. Strong strategist and problem-solver, consistently achieving project growth and delivering measurable results.
Overview
12
12
years of professional experience
Work History
NW Market Expansion Director
American Marketing & Publishing
06.2022 - Current
- Drove substantial revenue growth through mentorship of sales and leadership teams.
- Expanded AMP’s presence across emerging and established digital markets.
- Established and developed digital sales teams in previously untapped areas.
- Designed blueprint for digital sales growth, implementing tracking systems and training strategies.
- Achieved consistent month-over-month revenue increases across all regions.
- Established a dominant presence in new sales territories through strategic initiatives.
Agency Manager / Licensed Agent
Woodard Insurance Agency
11.2019 - 06.2022
- Led transition and growth of 4th-generation agency, achieving business growth of 35% in year one during COVID shutdown through online and phone sales.
- Directed financial operations, marketing strategies, and commercial client expansion initiatives.
- Established new carrier partnerships and optimized lead acquisition processes to facilitate smooth transitions.
- Cultivated expertise in insurance practices, policies, and enhancing client satisfaction.
Team Development Manager | Regional Director (Remote)
First Source Team
01.2017 - 11.2019
- Trusted expert in career branding and client development.
- Recognized LinkedIn subject matter expert and virtual networking trainer.
- Built strong alliances with financial advisors and recruiters to promote clients.
- Managed call center operations and recruitment teams across regions.
- Created compliance protocols and coaching systems to boost morale and performance.
- Led best-practice training and quota achievement initiatives.
Various Roles
American Marketing & Publishing
02.2014 - 01.2017
- Corporate Sales Trainer
- Trained new hires in immersive, week-long live-in sessions.
- Designed curriculum and testing to ensure performance readiness.
- Assistant District Sales Manager
- Mentored sales managers and led 40% territory growth in 6 months.
- Created and maintained customer service protocols across the territory.
- Senior Sales Account Manager
- Exceeded territory sales goals and expanded market presence.
- Built strong client relationships and closed high-impact regional projects.
Education
MA - Education
University of Wisconsin–La Crosse
La Crosse, WIMA - Education – Teach for Diversity, Policy Studies
University of Wisconsin–Madison
Madison, WIBA - Education
University of Wisconsin–Madison
Madison, WISkills
- Leadership development and collaboration
- Coaching and capacity building
- Strategic business growth
- Market opportunity identification
- Sales and revenue strategies
- Client relationship management
- Partnership development and alliances
- Operational excellence and protocol design
- Training and impactful coaching
- Stakeholder communication and engagement
- Strategic thinking and innovation
- Google digital product knowledge and experience
- Digital sales expertise
Accomplishments
- 5× Regional Sales Rep of the Month
- 4× Company-Wide Trainer of the Month
- Rookie of the Year – Sales Award
Timeline
NW Market Expansion Director
American Marketing & Publishing
06.2022 - Current
Agency Manager / Licensed Agent
Woodard Insurance Agency
11.2019 - 06.2022
Team Development Manager | Regional Director (Remote)
First Source Team
01.2017 - 11.2019
Various Roles
American Marketing & Publishing
02.2014 - 01.2017
MA - Education
University of Wisconsin–La Crosse
MA - Education – Teach for Diversity, Policy Studies
University of Wisconsin–Madison
BA - Education
University of Wisconsin–Madison
Similar Profiles
Spencer HaanSpencer Haan
Digital Outside Sales at American Marketing & PublishingDigital Outside Sales at American Marketing & Publishing
Brian FranczakBrian Franczak
Vice President of Sales at American Marketing & Publishing, LLC.Vice President of Sales at American Marketing & Publishing, LLC.
BRIAN FRANCZAKBRIAN FRANCZAK
VICE PRESIDENT OF SALES at AMERICAN MARKETING & PUBLISHING, LLC.VICE PRESIDENT OF SALES at AMERICAN MARKETING & PUBLISHING, LLC.
Joao Henrique Fraga BenvenuttiJoao Henrique Fraga Benvenutti
Custodial Services at Luther CollegeCustodial Services at Luther College
Karen Cooper FranaKaren Cooper Frana
Finance Manager at Upper Explorerland Regional Planning CommisionFinance Manager at Upper Explorerland Regional Planning Commision