Katherine Harrison
Atlanta,GA
Summary
Passionate about sports, public relations, crisis management, writing and much more. Personable, driven, and organized, I thrive in ever-changing environments and find value in working as a part of a team. 5 Years of experience pitching lifestyle, tech, sports and more to national, regional, and endemic outlets.
Overview
5
5
years of professional experience
Work History
Public Relations Manager
The Brand Amp
06.2022 - Current
- Clients: Professional Women's Hockey Players Association (PWHPA), SoCal Challenge, Gathr Outdoors, Mitsubishi Motors North America, Polaris Off-Road, Nextbase, Kumho Tire, & More.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Planned and executed successful PR events, ensuring positive exposure for clients.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
- Identified opportunities for thought leadership pieces to position company executives as industry experts.
- Proactively managed editorial calendars to ensure timely placement of relevant stories.
Public Relations Coordinator
The Brand Amp
03.2019 - 06.2022
- Coordinated successful media events, including press conferences and product launches, generating positive publicity.
- Wrote press materials and delivered presentations to media representatives.
- Developed creative angles for pitches that resonated with journalists'' interests, securing coverage in relevant outlets.
- Secured high-profile placements in top-tier publications through effective pitching techniques and strong media relationships.
- Increased media coverage for clients by creating and implementing strategic PR campaigns.
Education
Bachelor of Arts - Communication
Clemson University
Clemson, SC12.2018
Skills
- Media Relations
- Press Release Writing
- Strong written and verbal communication skills
- Media training
- Crisis Communications
- Mac and PC proficient
Timeline
Public Relations Manager
The Brand Amp
06.2022 - Current
Public Relations Coordinator
The Brand Amp
03.2019 - 06.2022
Bachelor of Arts - Communication
Clemson University
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