Katherine Katz
Fort Mill,SC
Summary
Accomplished Sales & Training Leader offering 20 years of experience developing and maximizing cosmetic/beauty sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in training, marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
13
13
years of professional experience
Work History
Founder
Blush &Glow Beauty Collective
Fort Mill, SC
08.2018 - Current
- Create Training and Development modules.
- Develop branding and marketing for beauty brands.
- Meet with customers to discuss service needs and develop effective and practical solutions.
- Establish, initiate and optimize business development strategies based on company targets, product specifications, market data and budget factors.
- Stay current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Conduct target market research to scope out industry competition and identify advantageous trends.
- Manage relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Developed key operational initiatives to drive and maintain substantial business growth
Business & Brand Development
GloBody Inc
Huntersville, NC
11.2015 - 01.2019
- Screened potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities.
- Created Training and Development modules.
- Developed branding and marketing for Globody core brand.
- Built and executed social media strategy through competitive research, messaging and audience identification.
- Monitored campaign performance and collaborated with internal teams to optimize campaigns and identify underperforming accounts.
- Coordinated and ran all event/public relations activities.
- Scouted and evaluated opportunities for partnerships, sponsorships and advertising on on-going basis.
- Built relationships with local community to grow industry awareness.
- Main achievements: Positioned Brand as “luxury brand” and entered new travel and leisure markets with Royal Caribbean, Carnival and Britannia.
Director of Business Development
Benefit Cosmetics, Corporate San Francisco
01.2009 - 01.2012
- Business Development Latin America.
- Reported to the CEO of the Company.
- Developed the company's distribution with a focus on growth in new selective geographic markets, introduced new differentiated products/services and developed new business partnerships in key markets such as Mexico, Argentina & Brazil (core subsidiaries) or across other countries in South America thru Agents-partners.
- Balancing fast growth with healthy & selective distribution to protect the Brand equity.
- Negotiated commercial margin and prime space locations.
- Ensured marketing plan and merchandising are properly implemented; coordinated promotional events and launches.
- Hired, trained, developed & coach Country Directors in accordance with Benefit culture.
- Facilitated integration of the brand & team in existing subsidiaries Main achievements: Successfully opened 3 markets already profitable in year 1, ahead of plans, within complex retail landscape while ensuring right balance between brand equity, brand market share but also bottom line responsibility.
- Achieved double digit market share in respective category at the door level.
Director of Special Events
Benefit Cosmetics, Corporate San Francisco
01.2007 - 01.2009
- Special Events US.
- Responsible for communication of event schedules/details to retailers and company as well as negotiation of space and location at the door level.
- Conceptualized, planned, directed, and coordinated events related to all product launches (300 doors scope).
- Development and execution of marketing plans, under strict branding and production guidelines/maps/schedules.
- Development of marketing collateral utilizing most effective vendor sourcing.
- PR coordination.
- Budget management and post event summary cost tracking reporting (payback analysis).
- Events systematically ranging from a self-funding to a significant payback Main achievements: Managed to foster business activity at the targeted POS (foot traffic up by 25%, especially after 2009) while ensuring ROI on events, exceeding HQ guidelines & targets.
- Ensured that concept was scalable at the national distribution level before a worldwide roll-out.
Retail Operations Manager
Estee Lauder Companies, Travel Retail Americas
Miami, Florida
01.2006 - 01.2007
- Developed the MAC business and grew sales within the region.
- Maintained brand image through effective merchandising and strategic events.
- Recruited, interviewed and developed staff.
- Delivered operations and orientation training programs to Field Managers, and Retail Managers.
- Conducted quarterly in store visits to ensure operations efficiency.
- Planned and executed events/incentives/contests.
- Managed budget and controlled expenses to meet financial objectives/ Oversee inventory management in all accounts.
- Established and maintained excellent communications with retail partners and distributors.
- Responsible for new door openings roll-out (store design, opening orders, merchandising) Main achievements: Increased brand market share and insured brand was, at least, in top 3 at all doors (category).
Education
Bachelor of Business Administration - Business Administration And Management
Inter-American University of Puerto Rico
San Juan, Puerto Rico05.2000
Real Estate License - Real Estate
NC &SC, Fortune Academy At York Technical College
Rock Hill, SC04.2015
Skills
- Team building
- Recruitment and hiring
- Business Development
- Special Events
- Vendor Coordination
- Retail Objectives
- Coaching and mentoring
- Staff training/development
Timeline
Founder
Blush &Glow Beauty Collective
08.2018 - Current
Business & Brand Development
GloBody Inc
11.2015 - 01.2019
Director of Business Development
Benefit Cosmetics, Corporate San Francisco
01.2009 - 01.2012
Director of Special Events
Benefit Cosmetics, Corporate San Francisco
01.2007 - 01.2009
Retail Operations Manager
Estee Lauder Companies, Travel Retail Americas
01.2006 - 01.2007
Bachelor of Business Administration - Business Administration And Management
Inter-American University of Puerto Rico
Real Estate License - Real Estate
NC &SC, Fortune Academy At York Technical College
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