Katherine Lamantia
Plainview,NY
Summary
Experienced advertising sales leader driving cross-platform revenue growth, revenue forecasting, and media planning across linear, streaming, and digital platforms. Known for strong client relationships, persuasive sales presentations, and consistent success expanding investment.
Overview
1
1
Certification
34
34
years of professional experience
Work History
Director, Paramount Advertising
Paramount
New York, NY
11.2022 - Current
- Support revenue growth across Paramount portfolio, driving over $100M in sales across linear, streaming, and digital platforms through full-funnel sales from pitching, negotiation and execution.
- Partnered with WPP client teams, including Airbnb, Google, Nestlé, JPMC, and Otsuka, to build trust with senior stakeholders and secure added investment.
- Present Paramount IP to top agencies and brands, effectively communicating tailored solutions to clients KPIs to drive growth
- Cultivated relationships with holding company and independent agencies through collaborative sales conversations and aligning solutions to client needs.
- Collaborated with internal teams across marketing, research, legal, and operations to create compelling sales narratives and implement category-specific strategies.
- Supervised and mentored a team of sales managers and associates, enhancing professional growth and ensuring effective campaign execution.
Account Executive
CBS
New York, New York
04.1997 - 11.2022
- Managed over $60M in annual sales across CBS daytime with a diverse mix of advertisers including independent agencies and SMBs, including P&G, Pfizer, Microsoft, Mondelez
- Negotiated and executed high-impact cross-platform marketing partnerships that met client objectives and increased budget allocations
- Generated new business revenue through targeted research and proactive client engagement, resulting in strengthened client relationships
- Developed and taught media school for CBS sales associates across offices in NY, Chicago, Detroit and LA, enhancing their understanding of CBS divisions and sales integration
Assistant Director
TeleVest
New York, New York
08.1992 - 04.1997
- Managed national broadcast media spend for Kraft General Food and Mars across network, cable, and syndication to optimize ad placement effectiveness
- Planned, executed and presented upfront and scatter buys
- Supervised buyers and assistants in maintaining commercial inventory, ensuring timely and accurate management of client deliverables
- Created POVs for clients from sales presentations, delivering strategic insights that enhanced client partnership outcomes
Education
Bachelor of Science - Marketing
SUNY College At Oswego
Oswego, NY05-1992
Certification
- IAB Digital Sales Certification- Interactive Advertising Bureau
Timeline
Director, Paramount Advertising
Paramount
11.2022 - Current
Account Executive
CBS
04.1997 - 11.2022
Assistant Director
TeleVest
08.1992 - 04.1997
Bachelor of Science - Marketing
SUNY College At Oswego