Katherine Meffert
Nashville,TN
Summary
Accomplished enthusiastic account manager with a successful track record building high-achieving sales teams and superior client relationships as well as strong community partnerships to deliver positive sales results.
Overview
15
15
years of professional experience
Work History
Regional Market Manager
CCI
Nashville, TN
09.2024 - Current
- Ensure delivery of 30% comp LY overall sales plan by door/territory
- Gained rank to top 5 brand in category
- Create and maintain strategic partnerships that align with brand and retailer strategy to drive double digit growth and gain market share.
- Develop positive relationships with District Managers, Cosmetics Department Managers and Store Management to recognize opportunities that are consistent with the company's strategic direction.
- Partner with retailers to develop and execute innovative in-store events and use learnings to maximize effectiveness of the market calendar long term.
- Establishing strategic networking opportunities with external groups to drive foot traffic back into the store for store-generated events.
- Analyze the business and identify sales goals/targets to be set, proactively anticipate, and rectify obstacles to goal achievement using critical problem-solving skills, target specific KPI's relevant to the business, strategize client engagement to attract, convert, and retain clients.
- Accelerate growth using local consumer insights to identify regionally relevant opportunities.
- Partners with Sales Reporting and Analytics, Point of Sale, Marketing Coordination and Communication, Education, HR/People Management and Freelance to more effectively manage and lead the business.
- Identify obstacles and develop action plans to get past them (inventory/stock issues, staff performance, turnover, logistical issues related to events, etc.)
Nashville Market Lead
Drunk Elephant and Dr. Dennis Gross/Shiseido Skincare Portfolio
Nashville, TN
10.2023 - Current
- Executed side-by-side selling strategies to maximize consumer conversion rates. #1 Top volume individual performer every quarter.
- Formulate brand and retailer strategies to drive growth, key product launches and achieve sales objectives. #1 key pillar penetration
- Conceptualize, Plan & Execute corporate sales events resulting in 25K+ in exponential brand growth
- Development of teams in support of retailer through regular, quality store visits and one-on-ones with focus on achievement of sales and productivity goals and brand & sales objectives.
- Responsible for achievement of sales plan for each door within territory through Influencing team in driving sales, excellent customer service and quantifying the team's ability to meet and/or exceed sales goals.
- modeling, observing, and providing feedback to retailer leadership to ensure effective delivery of sales techniques for varying consumer profiles, including cross selling techniques for new consumers and clienteling to ensure sales goal achievement.
- Drive Brand education: ensure staff is well-versed in brand messaging, differentiation, and assortment.
- Conducting in-store, hands-on training, and sales support for the beauty team at Specialty Multi locations if applicable.
- Provide support to Account Executuve where applicable.
- Recruit candidates for open roles and freelance roles.
- Proactively identify inventory/stock issues that may inhibit business.
- Create feedback loops to the brand: share feedback with central teams on local retailer execution, competition's products, service offering and activity; maintain in-depth knowledge of market trends, demographics and consumer needs/behaviors and reactions.
Sales and Education Market Coordinator
PUR Cosmetics
Nashville, TN
09.2021 - 10.2023
- Responsible for driving sales and executing strategies and initiatives for each retailer location assigned within market to achieve sales goals.
- Achieve and exceed the company retail sales plan within assigned territory by driving sales revenue and motivating and training store sales associates while cultivating strong account relationships on a daily basis.
- Motivate, train, and influence in store sales associates to sell the brand through product knowledge demonstrations, successful in store events and daily in store visits
- Plan and execute events within territory to achieve sales goals
- Plan and manage effective store visits and follow the service/ non service model as provided by Account Executive
- When in store, sell side by side with the team and lead by example upholding the highest hygiene standards
- Build and maintain strong account relationships within assigned territory
- Create an open and collaborative environment with all levels of management
- Review and analyze daily and weekly sales plan achievement by door. Partner with Account Executive to establish an action plan by door to exceed/achieve sales plan
- Maintain a solution-oriented and positive attitude on a continues basis
Prestige Brand Manager
Ulta Beauty
Nashville, TN
07.2018 - 11.2020
- Achieved #1 Highest Penetration Results in Prestige Brands for District fiscal year 2018 (69% total volume)
- Planned and executed 100% event sales above and beyond every corporate event goal for 2018-2019. #1 show rate for appointment goals!
- Top Manager in categories of loyalty, data, and credit life cycle.
- Excellent coaching, training, and developing of boutique leads and teams: Top performing departments in region!
- Established professional peer and brand partnerships that foster a shared interest in collaborating and delivering on sales and service goals.
- Review and interpret financial and operational reporting regularly, including store visits and audit results.
- Created new programs to recognize, develop, and encourage improved service metrics, including accountability tools and encouragement of sales growth and associate engagement.
- Responsible for key elements of operational process including scheduling tool, inventory, merchandising, and loss prevention.
- Manage all skin therapy professionals and coach aesthetics team to grow skin services business through recruitment, conversion and retail sales to drive their total productivity.
Regional Sales and Education Manager
Kiehl's Since 1851
Nashville, TN
01.2016 - 05.2018
- Achieved 2+ years of consecutive consistent comp growth for the Kiehl's brand across my region: +5 2016, +12 2017, +20 YTD.
- Exceeded Sales Plan, Kiehl's Fleet Trend, and Treatment trends for the market by double digits
- Achieved record-breaking LifeRide Events generating over 95K in top doors.
- Recognized for most Successful management of grand opening new store in conjunction with record breaking "Kiss for the Cure" Event: generating over 25K on opening day.
- Recruitment and development of top-performing sales teams with minimal turnover and excellent productivity. Recognized for creating and implementing new sales and KPI tracking tools to boost performance and associate accountability.
- Cultivated and Leveraged Regional Partnerships to negotiate Kiehl's Ambassador Program which educated and inspired key cosmetics associates outside of our department for optimal cross-selling opportunity and additional brand exposure in store which fueled a 70% increase in 5-star selling results.
- Top Performing Account Manager in 2017.
Manager and Makeup artist
CHANEL
Louisville, KY
05.2015 - 01.2016
- Directed recruitment/training/staff development initiatives to maximize productivity and revenue potential through development of a sales team.
- Successfully increased employee retention by creating a positive work environment.
- In less than 6 months, we successfully turned the business around from a -29% to LY sales trend upon my arrival to a +69% for the season and +25% to LY!
- Honored to be a part of Louisville's 502 Leadership series as their beauty and style expert!
Business Manager
Clinique at Dillard's
Louisville, KY
10.2013 - 05.2015
- Managed all communication with account representatives and store staff to maximize sales and increase productivity.
- Ensured compliance to all vendor guidelines and standards for merchandise.
- Provided continuous training to all consultants and ensured compliance to all company objectives.
- Organized additional special events and promotions to not only achieve but exceed corporate sales plan.
Clinique Consultant (clinically accredited)
Dillard's
Louisville, KY
01.2011 - 10.2013
- Executed side-by-side selling strategies to maximize consumer conversion rates. #1 Top volume individual performer every quarter.
- Formulate brand and retailer strategies to drive growth, key product launches and achieve sales objectives. #1 key pillar penetration
- Conceptualize, Plan & Execute corporate sales events resulting in 25K+ in exponential brand growth
- Development of teams in support of retailer through regular, quality store visits and one-on-ones with focus on achievement of sales and productivity goals and brand & sales objectives.
- Responsible for achievement of sales plan for each door within territory through Influencing team in driving sales, excellent customer service and quantifying the team's ability to meet and/or exceed sales goals.
- modeling, observing, and providing feedback to retailer leadership to ensure effective delivery of sales techniques for varying consumer profiles, including cross selling techniques for new consumers and clienteling to ensure sales goal achievement.
- Drive Brand education: ensure staff is well-versed in brand messaging, differentiation, and assortment.
- Conducting in-store, hands-on training, and sales support for the beauty team at Specialty Multi locations if applicable.
- Provide support to Account Executuve where applicable.
- Recruit candidates for open roles and freelance roles.
- Proactively identify inventory/stock issues that may inhibit business.
- Create feedback loops to the brand: share feedback with central teams on local retailer execution, competition's products, service offering and activity; maintain in-depth knowledge of market trends, demographics and consumer needs/behaviors and reactions.
Education
Bachelor of Fine Arts -
University of Kentucky
Lexington, KYSkills
- 15 years of successful sales management experience in the prestige beauty industry
- Expert understanding and knowledge in product education and presentation skills
- Passion for coaching and developing talent to realize the optimal customer experience
- Strong interpersonal, organizational, and communication skills
- Client/vendor relations: Drive customer satisfaction and brand recognition by building trust through professional relationships with vendors/retailers
- Strategic thinker and planner: achieving excellence in developing and executing quarterly business action plan Analytical in approach to identifying opportunities with strong negotiation skills
- Charismatic mentor with a deep understanding of the retail market and current beauty trends able to work in a fast-paced environment with multi-unit management skills
Accomplishments
• Honored to be on the panel of Louisville’s 502 Leadership series as their beauty and style expert!
Timeline
Regional Market Manager
CCI
09.2024 - Current
Nashville Market Lead
Drunk Elephant and Dr. Dennis Gross/Shiseido Skincare Portfolio
10.2023 - Current
Sales and Education Market Coordinator
PUR Cosmetics
09.2021 - 10.2023
Prestige Brand Manager
Ulta Beauty
07.2018 - 11.2020
Regional Sales and Education Manager
Kiehl's Since 1851
01.2016 - 05.2018
Manager and Makeup artist
CHANEL
05.2015 - 01.2016
Business Manager
Clinique at Dillard's
10.2013 - 05.2015
Clinique Consultant (clinically accredited)
Dillard's
01.2011 - 10.2013
Bachelor of Fine Arts -
University of Kentucky