Katherine Moattar
Las Vegas
Summary
Product-minded Digital Marketing Associate with 3+ years of experience owning omnichannel communication workflows across email, in-app, mobile, and web within a regulated financial services environment. Strong background in experimentation, analytics, and cross-functional delivery. Proven ability to optimize messaging systems, improve adoption and response rates, and partner with engineering, UX, analytics, and compliance teams to deliver scalable, platform-ready capabilities.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Associate II
Credit One Bank
10.2024 - Current
- Owned omnichannel messaging workflows across email, in-app, mobile, and web, optimizing delivery, timing, and actionability to drive a 23% YoY increase in customer response and adoption.
- Led execution of messaging and communication initiatives, partnering with engineering, UX, analytics, and compliance teams to deliver scalable, enterprise-grade solutions.
- Defined hypotheses and executed A/B tests across messaging workflows, validating improvements to message structure, sequencing, and delivery using Adobe Analytics.
- Improved messaging effectiveness and funnel progression, delivering $126K in incremental revenue through testing-driven optimization.
- Identified messaging friction and UX issues using Adobe Analytics and Glassbox, recommending platform-level improvements that reduced user errors and improved engagement.
Digital Marketing Associate I
Credit One Bank
01.2023 - 10.2024
- Executed and optimized email, in-app, and web messaging campaigns supporting large-scale customer communication initiatives.
- Designed and analyzed A/B tests focused on messaging content, layout, and sequencing to improve response and reduce customer friction.
- Supported product-led improvements to application and messaging flows by identifying UX issues using Adobe Analytics and Glassbox.
- Partnered with cross-functional teams to ensure accurate execution of messaging strategies within compliance and regulatory constraints.
- Conducted competitive analysis of messaging and notification experiences to inform testing ideas and optimization opportunities.
Education
BSBA - Marketing
University of Nevada
Las VegasSkills
- Omnichannel messaging platforms
- Workflow design and optimization
- Digital Marketing
- Marketing Strategy
- Product roadmapping
- Omnichannel marketing
- Hypothesis-driven experimentation and A/B testing
- Adoption and engagement metrics
- Email systems and deliverability
- In-app messaging and notification workflows
Certification
- Certified Scrum Product Owner (CSPO) — Scrum Alliance
- Conversion Rate Optimization — CXL Institute
- Google Ads Measurement Certification
Timeline
Digital Marketing Associate II
Credit One Bank
10.2024 - Current
Digital Marketing Associate I
Credit One Bank
01.2023 - 10.2024
BSBA - Marketing
University of Nevada