Katherine Quevedo
Bonita Springs,USA
Summary
Dynamic professional with a history of driving revenue growth through exceptional sales and negotiation skills. Skilled in developing new business opportunities and enhancing client engagement within existing accounts. Proven ability to lead and coordinate multiple teams across various disciplines in global markets. Thrives in challenging environments, demonstrating resilience and self-motivation.
Overview
26
26
years of professional experience
Work History
Florida/Puerto Rico Sales & Marketing Leader
ABM Industries
01.2013 - 01.2016
- Elevated to Marketing Manager of ABM Landscape Division after eight months of service.
- Managed geographic area of Florida and Puerto Rico, driving significant sales revenue growth.
- Increased market sales by 150% in Florida and Puerto Rico regions.
- Partnered with Southeast Sales Director to implement coaching and training programs for sales staff.
- Conducted sales for major accounts while negotiating pricing and discounts successfully.
- Built and strengthened client relationships to uncover new revenue opportunities.
- Presented service offerings to clients, guiding them toward optimal choices.
- Provided management with detailed reports on customer interests and competitive landscape.
Director
Quevedo Media Group
01.2007 - 01.2013
- Managed PR, marketing, and communications for diverse clients including United Way and medical firms.
- Generated extensive media coverage, resulting in hundreds of features across US networks and globally.
- Wrote and produced commercials, infomercials, and news segments tailored to client needs.
- Negotiated and purchased media placements to maximize visibility for clients.
- Developed advertising plans and media relations strategies to enhance brand awareness.
- Coached clients on interview techniques, fostering confidence during media engagements.
- Organized and executed press conferences, promotions, and trade shows to boost client presence.
- Increased market share for two medical companies by over 200%.
VP of Marketing and Brand Management
United Way of Palm Beach County
01.2010 - 01.2011
- Crafted marketing content and communications strategy, achieving measurable impact with core audiences.
- Developed strategic communications plans enhancing success of external relationships and consumer-facing initiatives.
- Articulated United Way’s narrative and value proposition through diverse marketing materials and content.
- Proactively identified and pursued new opportunities to elevate United Way brand nationally and globally.
- Managed existing partnerships to maximize stakeholder engagement and mutual brand enhancement.
Reporter/Anchor/Executive Producer
NBC News
01.1991 - 01.2006
- Anchored newscasts for local and national networks across United States and internationally.
- Reported live news via satellite from various significant locations, including The State House and The White House.
- Wrote, edited, and proofed scripts for on-air broadcast.
- Researched news stories through wire services while interviewing and networking with sources.
- Cultivated contacts for interviews and guest appearances to enhance news coverage.
- Supervised 50-person newsroom during critical evening shifts to ensure efficiency.
- Spearheaded production staff in execution of newscasts, consistently meeting strict deadlines.
- Orchestrated assignments for reporters to optimize news gathering efforts.
Assistant Press Secretary
Senator John Kerry’s Re-election Campaign
01.1990 - 1991
- Worked collaboratively with U.S. Senator John Kerry’s Campaign Press Secretary to generate media attention
- Functioned as communication liaison between Senator, local press, and commonwealth constituents
- Strategized with Washington Senate Office on issues pertinent to the campaign
- Organized campaign press kits for media use
Education
Bachelor of Science - Communications
Boston University
Boston, MA05.1990
Skills
- Computer skills
- Microsoft office
- Salesforce CRM
- Office equipment proficiency
- Customer relationship management (CRM)
Awards
Journalism Award, Southern California Press Club, Best News Anchor 1998
Affiliations
- Patient Advocate, PCD Organization, 2012-Present
- Member, AFTRA/Screen Actors Guild (SAG), 1991-2006
- Member, Airport Minority Advisory Council, 2007-2013
- Member, Associated General Contractors of America, 2007-2013
- Board Member, Lupus Foundation, 1996-2001
Timeline
Florida/Puerto Rico Sales & Marketing Leader
ABM Industries
01.2013 - 01.2016
VP of Marketing and Brand Management
United Way of Palm Beach County
01.2010 - 01.2011
Director
Quevedo Media Group
01.2007 - 01.2013
Reporter/Anchor/Executive Producer
NBC News
01.1991 - 01.2006
Assistant Press Secretary
Senator John Kerry’s Re-election Campaign
01.1990 - 1991
Bachelor of Science - Communications
Boston University