KATHERINE VELIZ
Brooklyn,NY
Summary
Research professional prepared to deliver insightful analysis and support decision-making processes. Proven ability to gather and synthesize data, identify patterns, and communicate findings effectively. Utilizes advanced research methodologies to generate comprehensive reports and recommendations. Known for collaborative approach and adaptability, ensuring alignment with team goals and organizational needs. Proficient in statistical analysis and data visualization. Collaborative and driven by a relentless work ethic.
Overview
25
25
years of professional experience
Work History
Research Analyst/Senior Research Analyst
TelevisaUnivision
01.2001 - 01.2024
- Provide insights into overall market and Hispanic viewing behavior to various departments and make recommendations for strategic planning purposes with daily, monthly, annual data reports
- Responsible for compiling, analyzing, and creating reports and presentations for use by sales, news, finance, planning and corporate teams and all levels of management to help increase sales revenue, local stations profitability, and audience
- Responsible for creating and maintaining Television sales’ station program inventory which included rates, viewership data and specialized in estimating/forecasting for special programming for 14 local markets
- I am adept in multiple types of media research software applications which include qualitative and quantitative Nielsen data for providing reliable and efficient analysis of market situation and trends
Marketing Coordinator
DK Publishing
01.1999 - 01.2001
- Liaison between marketing managers, creative personnel, outside marketing/ advertising agencies and DK’s in-house and regional sales force
- Responsible for assisting the Marketing Director in communicating all vital strategic, creative, and production development to the appropriate parties
- Assessed with production of all promotional/ advertising materials from maintain schedule to layout, copy and mechanical to finished printed material
- Coordinated, designed and set-up of all DK’s trade show/ consumer fair booths at national convention and special events
Education
Bachelor’s Degree - Business Administration: Marketing with concentration in Advertising
Parson School of Design
New York, NYSkills
- Strong organizational and time-management skills
- Exceptional communication and interpersonal skills
- Ability to work independently and as part of a team
- Detail-oriented and able to handle multiple tasks simultaneously
- Data collection and analysis
- Strong analytical skills
- Data visualization
- Strong insight into the Hispanic market
Languages
Spanish
Native or Bilingual
Timeline
Research Analyst/Senior Research Analyst
TelevisaUnivision
01.2001 - 01.2024
Marketing Coordinator
DK Publishing
01.1999 - 01.2001
Bachelor’s Degree - Business Administration: Marketing with concentration in Advertising
Parson School of Design
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