Katherine Zielke
Mckinney,TX
Summary
Dynamic Brand Ambassador and Marketing Specialist with over 15 years of experience driving brand awareness, customer engagement, and sales through live events, experiential marketing, and promotional campaigns. Proven ability to represent diverse brands across multiple industries while delivering exceptional customer experiences and measurable results.
Experienced in short-term and campaign-based assignments, working with multiple agencies and brands in fast-paced environments. Known for adaptability, strong communication skills, and the ability to quickly learn brand messaging and connect authentically with consumers.
A natural relationship builder and self-motivated professional with a strong background in event marketing, product demonstrations, and promotional strategy. Seeking opportunities to leverage extensive field marketing experience to support brand growth and customer loyalty.
Overview
13
13
years of professional experience
Work History
Event Staff Member
WingTeam
Dallas, TX
01.2024 - Current
- Improved overall event atmosphere by ensuring high-quality service and effectively managing attendee inquiries.
- Coordinated setup and breakdown of equipment, signage, and decorations to ensure seamless event execution and create an inviting atmosphere.
- Engaged with event organizers to optimize activity management and maintain schedule integrity throughout events.
Brand Representative
On Tour 24/7
Dallas, TX
02.2023 - 10.2025
- Spearheaded event marketing initiatives to enhance brand visibility and engagement.
- Expanded territory through strategic collaboration with district management on business planning initiatives.
- Articulated product value, quality, and style to enhance customer understanding and interest.
- Executed planning and organization of sampling events in collaboration with retail store managers and leaders.
- Implemented company initiatives and activations to drive strategic objectives.
- Articulated product information with confidence, enhancing consumer understanding of company offerings.
- Implemented brand activations adhering to established standards and demonstrating professionalism.
- Secured competitive brand placements at retail locations for both existing and new products.
- Represented brand at retail events and sampling opportunities across multiple locations.
- Engaged with individuals through natural conversations to foster brand loyalty.
Product Specialist
Jinx
8555 Preston Rd Frisco, TX 75034
01.2023 - 08.2023
- Enhanced product performance by conducting thorough market research and competitor analysis.
- Developed innovative product strategies for increased sales and customer satisfaction.
- Boosted customer retention by providing exceptional product support and addressing user concerns.
- Spearheaded successful product launches, generating widespread brand awareness and interest from potential customers.
- Reviewed and analyzed customer feedback, incorporating valuable suggestions into future product iterations.
Brand Ambassador
MKGT
📍 2626 Howell St, Suite 700 Dallas, TX 75204 Unit
05.2019 - 12.2021
- Developed insights on marketing campaigns to assess performance against goals
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Provided customer service using extensive knowledge of industry
- Analyzed usage patterns to understand ways in which customers used company products and services
- Contributed to social media content documenting brand's impact in on market.
Brand Representative
Media Star Promotions
📍 Media Star Promotions 3008 Ross Ave, Suite 101
08.2021 - 12.2022
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Grew territory Number% by collaborating with district management in business planning based on sales performance.
- Communicated product value, quality and style to educate and entice potential customers.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
- Executed company initiatives and activations.
- Communicated product information with confidence and educated consumers about company.
- Executed brand activations to standards and with professionalism.
- Achieved competitive brand placements at retail locations for existing and new products.
- Acted as face of brand at retail events and sampling opportunities at multiple locations.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
Product Specialist
Al Capone Cigars
Dallas, TX
08.2019 - 08.2020
- Continually expand knowledge of Al Capone product line
- Train and provide coaching to junior team members
- Set up and break down promotional booths and tents, talked to potential customers and for successful promotional events
- Snap professional quality photographs to use on social media channels for promotional campaigns
- Responsible for planning and organizing sampling events by working hand-in-hand with retail store managers and leaders
- Provide customer service using extensive knowledge of the industry
- Communicate product value, quality and style to educate and entice potential customers
- Maintained product inventory and reordered items
Brand Marketing Specialist
North Trinity Distillery
📍 1734 E El Paso St, Suite 130 Fort Worth, TX 761
08.2013 - 06.2018
- Provided customer service with extensive knowledge of multiple brands
- Communicated to potential customers about the product value, quality and style
- Wrote media alerts and put together social media campaigns to promote product
- Responsible for planning sampling events
- Assisted in organizing and stock merchandise
- Collaborated with product development team to effectively modernize and update promotions.
- Created customized marketing materials to increase product awareness.
Administrative Assistant
Arnel appraisal
1430 Sleepy Hollow Dr Allen, TX 75002
01.2016 - 01.2017
- Monitored and replenished office inventory, ensuring consistent availability of essential supplies through effective purchasing.
- Created and maintained comprehensive spreadsheets and databases to facilitate accurate tracking, analysis, and reporting of zoning codes and coordinates.
- Executed zoning report generation using Netris, providing critical data for land use assessments.
- Analyzed both new and existing properties, highlighting notable characteristics for future reference.
- Executed detailed photographic documentation of building interiors and exteriors, highlighting key features and overall conditions.
Skills
- Experiential Marketing & Brand Activation
- Brand Ambassador & Product Demonstrations
- Customer Engagement & Relationship Building
- Event Marketing & Promotional Campaigns
- Sales & Lead Generation
- Strong Verbal Communication & Public Interaction
- Brand Awareness & Consumer Education
- Adaptability in Fast-Paced Environments
- Event Setup, Execution & Breakdown
- Client & Brand Representation
- Territory & Campaign Support
- Social Media & Promotional Content Support
- Team Collaboration & Independent Work
- Problem Solving & On-Site Decision Making
Timeline
Event Staff Member
WingTeam
01.2024 - Current
Brand Representative
On Tour 24/7
02.2023 - 10.2025
Product Specialist
Jinx
01.2023 - 08.2023
Brand Representative
Media Star Promotions
08.2021 - 12.2022
Product Specialist
Al Capone Cigars
08.2019 - 08.2020
Brand Ambassador
MKGT
05.2019 - 12.2021
Administrative Assistant
Arnel appraisal
01.2016 - 01.2017
Brand Marketing Specialist
North Trinity Distillery
08.2013 - 06.2018