ARIANA BENNETT
Roseville,CA
Summary
Event Marketing and Sponsorship Activation professional with hands-on experience supporting brand activations across live entertainment, festivals, sports, and corporate events. Experienced in sponsor support, onsite execution, client communication, and solving problems in fast-paced environments. Skilled at managing multiple priorities, working with event teams and partners, maintaining brand standards, and supporting activations from planning through execution and recap.
Overview
5
5
years of professional experience
Work History
Sponsorship Event Staff
Live Nation Media & Sponsorship
03.2026 - Current
- Support Live Nation Media & Sponsorship programs onsite at amphitheaters, clubs, and theaters, serving as a venue-facing resource for sponsor execution and event-day needs.
- Assist with sponsor activations, hospitality events, setup/disassembly, and onsite troubleshooting while maintaining client, brand, and venue standards.
- Review sponsor details and activation requirements with Venue Brand Managers; communicate venue policies, approved items, weather updates, and operational changes to sponsors.
- Captured Proof of Performance photography showcasing sponsor assets, fan engagement, and presence; uploaded documentation within required show-day timelines.
- Verified placement and visibility of temporary sponsor signage; documented missing, damaged, or obstructed assets for Venue Brand Managers.
- Confirm Concert Vision screens and content loops are operating correctly; escalate equipment or content issues and capture required Digital Out-of-Home media.
- Completed post-show feedback and administrative reporting, documenting sponsor conversations, activation issues, signage/media observations, and follow-up recommendations.
- A+ Staffing / Northern California / 2026 – Present
Photobooth Coordinator
Oh Snap Booth Co.
06.2025 - Current
- Coordinated event setup and breakdown, ensuring equipment readiness, inventory management, and guest-facing operations for seamless event execution.
- Troubleshot equipment and photo-quality issues onsite, maintaining smooth guest experience and professional event presentation.
- Collaborated with vendors and event teams to address technical and operational needs before and during events for successful outcomes.
- Jun 2025 – Present
Lead Brand Ambassador / Event Activation
BeatBox Beverages
01.2023 - Current
- Execute brand activations across large-scale festivals, concerts, sports events, and promotional programs, including booth setup, breakdown, product education, sampling, giveaways, and guest engagement.
- Enhanced sponsor visibility and brand affinity through interactive consumer experiences, adhering to event, venue, and brand requirements.
- Represented brands professionally in high-volume environments, adapting swiftly to changing event conditions and guest flow.
- Executed activations at diverse events, including Country Summer Sonoma, Country in the Park, Reggae on the River, Portola, Aftershock, Golden Road Gathering, San Jose Sharks, Stanford Football, and Sacramento Kings.
- Jan 2023 – Present
Coordinator, Chat & Voice
Gap Inc.
01.2022 - Current
- Managed real-time customer interactions through Salesforce chat and voice channels, resolving issues promptly while balancing multiple priorities.
- Support onboarding, shadowing, training materials, quality improvement, and coaching initiatives while maintaining service standards.
- Documented customer issues and coordinated escalations for additional review or cross-functional support, ensuring comprehensive resolution.
- Jan 2022 – Present
Brand Ambassador / Event Activation
LNL Agency
10.2025 - 08.2026
- Represented corporate brands at live events and promotional programs, ensuring polished client-facing standards and enhancing guest experiences.
- Supported onsite activation execution and event logistics, engaging attendees and delivering promotional materials in fast-paced environments.
- Collaborated with event leads, clients, and venue teams to address operational needs, maintaining organized activations and adherence to schedules.
- Oct 2025 – Aug 2026
Workload Coordinator
Gap Inc.
10.2024 - 01.2025
- Processed cancellations and escalations, coordinated internal tracking, and maintained precise documentation and timely communication for effective stakeholder management.
- Tracked delayed-order data in Excel, identified patterns, and facilitated resolution of claims and exceptions to improve order fulfillment.
- Oct 2024 – Jan 2025
Education
Associate of Arts - Recreation Management
Sierra College
Rocklin, CA01.2024
Associate of Arts - General Education Coursework
College of Alameda
Alameda, CASkills
- Sponsorship Activation
- Experiential Marketing
- Brand Activation
- Event Operations & Execution
- Client & Partner Relations
- Project Management
- Venue & Festival Operations
- Team Leadership
- Consumer Engagement
- Event Recap & Reporting
- Proficiency in Microsoft Office, Word, Excel, and PowerPoint
- Salesforce
Personal Information
Title: EVENT MARKETING & SPONSORSHIP ACTIVATION PROFESSIONAL
SELECTED BRAND & EVENT EXPERIENCE
- Live Entertainment & Festivals
- Aftershock
- Portola
- Country Summer
- Reggae on the River
- Golden Road Gathering
- Outside Lands
- Toyota Amphitheatre
- San Jose Sharks
- Sacramento Kings
- Stanford Football
- Corporate & Brand Activations: Apple Park
- Google/YouTube
- Ford Racing
- Red Bull
- Long Drink
- Phorm Energy
- TopCup
- LVT/Playmaker
- Beatbox
Timeline
Sponsorship Event Staff
Live Nation Media & Sponsorship
03.2026 - Current
Brand Ambassador / Event Activation
LNL Agency
10.2025 - 08.2026
Photobooth Coordinator
Oh Snap Booth Co.
06.2025 - Current
Workload Coordinator
Gap Inc.
10.2024 - 01.2025
Lead Brand Ambassador / Event Activation
BeatBox Beverages
01.2023 - Current
Coordinator, Chat & Voice
Gap Inc.
01.2022 - Current
Associate of Arts - General Education Coursework
College of Alameda
Associate of Arts - Recreation Management
Sierra College