Kathleen Skirvin
New York,NY
Summary
Accomplished leader with a background working in the health and wellness industry. A proven history of leveraging leadership and strategic planning skills to identify new opportunities to drive business growth leveraging data-driven insights.
Overview
11
11
years of professional experience
Work History
Manager, Enterprise Engagement Marketing
WeightWatchers
10.2022 - Current
- Lead a team of Client Engagement Specialists located throughout the U.S.
- Drive growth within our existing B2B client partnerships through increasing member recruitment, engagement, and retention.
- Coach the Client Engagement Specialist team to understand our clients’ unique marketing needs and building strong and trusting relationships.
- Liaison between the national Client Success and marketing teams.
- Determine effective engagement strategies, drive the creation of new and unique strategies, and ensure high engagement in a new and existing business.
Sr. Client Engagement Specialist
WeightWatchers
06.2021 - 09.2022
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Developed campaigns and specific marketing strategies for highest profile clients.
- Completed in-depth reviews of market conditions and customer preferences.
- Created documentation outlining research findings for leadership team to make accurate decisions about future plans.
- Collaborated with cross-functional teams to best understand marketing requirements, distribute responsibilities, ensure projects are on track and resolve issues.
- Own in-person and virtual events strategy development and execution.
Client Engagement Specialist
WeightWatchers
01.2016 - 05.2021
- Led day-to-day engagement with external partners to develop and deliver holistic marketing plans.
- Made recommendations on marketing strategies and integration in partnership programs.
- Ensured book of business was meeting or exceeding quarterly and annual goals.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Managed campaigns for partners that consistently exceeded sales goals.
- Identified appropriate marketing channels and target customers for campaigns.
- Crafted go-to-market strategies for in-person and virtual events.
Team Coordinator
WeightWatchers
09.2015 - 01.2016
- Provided administrative support to success management and sales team.
- Composed agendas, reports and presentations, which were shared with account executives and top clients.
- Assisted Account Managers with reporting requests and quarterly review presentations.
- Coordinated promotional events with clients.
Art Instructor
Long Island Academy Of Fine Arts
06.2013 - 08.2013
- Maintained productive, safe and caring environment for children to learn new skills and develop creative thinking
- Collaborated with the department head to create a fun and educational curriculum where children experiment with different mediums.
Gallery Intern
Fuse Gallery
09.2012 - 05.2013
- Maintained mailing list and client database
- Answered inquiries regarding works of art and upcoming events.
Education
Fashion Institute of Technology
New York, NYNew York Academy of Art
New York, NYBachelor of Arts - Fine Art; Art History
University of Delaware
Newark, DE05.2012
Skills
- Customer Engagement Strategies
- Special Events
- Advertising Campaigns
- Effective Customer Communication
- Team Goals
- Client Satisfaction
- Organizational Leadership
- Program Promotion
Accomplishments
2023 Winner of WeightWatchers Global Impact Award
Timeline
Manager, Enterprise Engagement Marketing
WeightWatchers
10.2022 - Current
Sr. Client Engagement Specialist
WeightWatchers
06.2021 - 09.2022
Client Engagement Specialist
WeightWatchers
01.2016 - 05.2021
Team Coordinator
WeightWatchers
09.2015 - 01.2016
Art Instructor
Long Island Academy Of Fine Arts
06.2013 - 08.2013
Gallery Intern
Fuse Gallery
09.2012 - 05.2013
Fashion Institute of Technology
New York Academy of Art
Bachelor of Arts - Fine Art; Art History
University of Delaware
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