Kathleen Trusk
New York,,NY
Summary
Detail-oriented marketing and campaign operations professional with experience managing end-to-end campaign execution across integrated media initiatives. Experienced in campaign development, creative execution, stakeholder collaboration, and budget management. Proven ability to manage multiple priorities and evolving timelines while delivering high-quality execution. Experienced in partnering with clients, creative agencies, media partners, and internal teams to drive campaigns from strategy through launch and optimize performance against business objectives.
Overview
5
5
years of professional experience
Work History
Communications Design Manager
IPG Mediabrands
New York, NY
07.2025 - Current
- Manage end-to-end campaign planning and execution, building detailed media plans and incremental scenarios to meet strategic objectives, timelines, and delivery goals.
- Oversee campaign budgets, ATBs, and billing documentation, ensuring financial accuracy and alignment across client and internal teams.
- Lead internal, client, and partner agency status meetings, driving seamless collaboration, discussion and momentum across multiple priorities.
- Demonstrate strong leadership by training, mentoring, and managing junior team members, providing guidance on media planning fundamentals and strategic thinking while supporting their professional development.
Associate, Senior Strategy
Publicis Health Media
New York, NY
05.2023 - 07.2025
- Executed strategic media initiatives to enhance campaign performance and engagement.
- Managed pharmaceutical media campaigns targeting HCP and DTC audiences, overseeing campaign setup, creative assets, and launches to drive audience engagement.
- Supported marketing strategy for new product launches and campaigns pending FDA approval, ensuring timely campaign execution.
- Collaborated cross-functionally with clients, creative agencies, media partners, and marketplace teams to ensure seamless execution and timely delivery.
- Conducted competitive data analysis across various media channels and delivered monthly insights to clients.
- Utilized media software, including Kantar Vivvix and Media Radar, for competitive analysis and reporting.
Associate Media Planner
CMI Media Group
King of Prussia, PA
01.2022 - 05.2023
- Assisted in developing and executing annual and incremental media plans.
- Managed creative assets across multiple brands, ensuring alignment with campaign goals.
- Utilized internal and external tools to assess market trends and competitive insights.
- Monitored post-execution campaign performance and provided monthly reports.
- Cultivated and maintained relationships with clients and suppliers in the HCP market.
Education
Bachelor of Arts - Communication, Marketing
Loyola University Maryland
Baltimore05-2021
The American College of Greece
Athens05-2020
Skills
- Campaign Operations & Marketing Strategy
- Campaign Performance Analysis
- Media Planning & Buying
- Cross-channel marketing
- Budget & Financial Management
- Competitive Tools (Kantar Vivvix, Media Radar, Pathmatics)
- Creative Asset Management
- Cross-Functional Collaboration
Timeline
Communications Design Manager
IPG Mediabrands
07.2025 - Current
Associate, Senior Strategy
Publicis Health Media
05.2023 - 07.2025
Associate Media Planner
CMI Media Group
01.2022 - 05.2023
Bachelor of Arts - Communication, Marketing
Loyola University Maryland
The American College of Greece