Kathryn Irwin
Lewisville,TX
Summary
Results-driven Business Owner & Operator with over 20 years of experience increasing annual revenue through strategic inventory management ,and enhanced digital marketing. Proven track record in driving business growth and operational efficiency, Known for reliability, adaptability, strategic vision, and effective problem-solving. Skilled in business management, financial planning, and customer relations.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Owner/ Studio Artist
Petwise Atelier
Plano, TX
06.2023 - Current
- Creates original fine art to sell to galleries, boutiques, exhibitions, or directly to clients
- Established partnerships with local pet organizations to drive community engagement and increase sales
- Social Media Content Creator
- Fundraising & Auctions
- Selling thru exhibitions, shows, online marketplace
Art Gallery Director
Rail Station Studios
Plano, TX
01.2021 - Current
- Created and led a 2025 marketing campaign that increased foot traffic by 120%
- Spearheaded curation and organization of exhibitions to highlight diverse artistic styles and themes.
- Developed marketing strategies to enhance gallery visibility and attract new audiences.
- Managed relationships with artists, collectors, and patrons for collaboration opportunities.
- Oversaw daily operations, ensuring a welcoming environment for visitors and staff.
- Discover new talent
- Deep knowledge of market trends, art history, and valuation
Social Media Manager, Graphic Artist
SSquared Creative
Dallas, TX
12.2014 - 02.2021
- Developed engaging content for various social media platforms to enhance brand awareness.
- Assisted in monitoring social media trends and audience engagement metrics.
- Supported creation of social media campaigns aligned with marketing strategies.
- Collaborated with team members to curate visually appealing multimedia content.
- Responded to user inquiries on social platforms, fostering positive community interaction.
- Scheduled and posted daily updates across multiple social channels to maintain consistency.
- Researched industry best practices to improve social media outreach efforts.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Increased brand awareness by developing and implementing effective social media strategies.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
Owner/Operator
The Pottery Painter
Plano, TX
03.1998 - 10.2006
- Oversaw daily operations of pottery painting studio, ensuring seamless workflow and customer satisfaction.
- Designed and facilitated engaging workshops to enhance customer experience.
- Facilitated staff training on pottery techniques and best practices to enhance skill development and promote teamwork.
- Established inventory management system to enhance supply ordering efficiency.
Education
Psychology Sociology
Arizona State University
Tempe, AZEsthetics
Salon Boutique Academy
Addison, TXSkills
- Social media management
- Photo and video editing
- Teamwork and collaboration
- Content creation &scheduling
- Verbal and written communication
- Critical thinking
- Creative Problem-solving
- Attention to detail
- Facebook, Instagram, LinkedIn
- Inventory management & procurement
- E-commerce & digital marketing
- Social media strategy
- Photography and videography
- Customer relations
- Small business operations
Certification
Esthetics Licensure
Timeline
Owner/ Studio Artist
Petwise Atelier
06.2023 - Current
Art Gallery Director
Rail Station Studios
01.2021 - Current
Social Media Manager, Graphic Artist
SSquared Creative
12.2014 - 02.2021
Owner/Operator
The Pottery Painter
03.1998 - 10.2006
Psychology Sociology
Arizona State University
Esthetics
Salon Boutique Academy