Kathryn Longbottom
Aledo,TX
Summary
Innovative Head of Marketing with a knack for elevating brands through strategic insight and creativity. Known for high productivity and efficiency in task completion, mastering skills in digital marketing strategy, market research, and brand development. Excel at communication, leadership, and problem-solving, ensuring seamless collaboration and impactful marketing solutions. Proven history of managing multiple activities from start to finish while meeting strict deadlines.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Head of Marketing
The Art of Grazing
Fort Worth, TX
01.2021 - Current
- Developed and implemented a comprehensive marketing strategy to maximize brand recognition and customer loyalty.
- Managed social media platforms, creating engaging content and monitoring analytics to enhance online presence.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Created and edited social content, including all photos and videos currently used across all platforms.
Wine Director
The Art of Grazing
Fort Worth, TX
02.2022 - Current
- Demonstrated comprehensive knowledge of wines that match our business needs.
- Composed wine lists to achieve maximum guest satisfaction, profit, and recognition.
- Achieved Level 1 Sommelier certification through the CMS.
- Used social media platforms and marketing campaigns to bring wine parallel with the main offerings of the business
Senior Stylist
Stitch Fix
Fort Worth, TX
02.2020 - Current
- Provided a custom, tailored styling experience to clients of all demographics.
- Monitored metrics and KPIs to compare with personal performance, and analyze areas for growth.
- Showed excellent use of time management through the company's work-anytime policy.
- Contribute to daily slack channel with successful tips and advice to help other stylists elevate their performance
Lead Instructor and Head of Training
Zyn22
Fort Worth, TX
12.2015 - 07.2020
- Performed as a lead instructor, also acting as a senior point of communication to new employees and trainees.rainees
- Developed and implemented a cycling training program, spanning a ten-week time frame.
- Conducted peer evaluations with professionalism and constructive feedback
- Built personal following on social media channel to develop growth in class attendance and customer retention
Education
Bachelor of Science - Health Sciences
Arizona State University
Tempe, AZ05-2019
Skills
- Product marketing
- Advertising campaigns
- Media planning
- Creative direction
- E-mail and direct mail marketing campaigns
- Digital marketing
- Deadline driven
- Social media engagement
- Strong time management
- Excellent written and verbal communicator
Certification
- CSM Level 1 Sommelier
Affiliations
- Avid runner and fitness enthusiast
- Conversationalist and leader among friends
- Always looking to learn
References
References available upon request.
Timeline
Wine Director
The Art of Grazing
02.2022 - Current
Head of Marketing
The Art of Grazing
01.2021 - Current
Senior Stylist
Stitch Fix
02.2020 - Current
Lead Instructor and Head of Training
Zyn22
12.2015 - 07.2020
Bachelor of Science - Health Sciences
Arizona State University
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