Kathryn Longbottom
Aledo,TX
Summary
Dynamic marketing professional with a proven track record at The Art of Grazing, excelling in content creation and social media engagement. Achieved a remarkable growth in Instagram followers from 300 to over 6000, showcasing strong communication and strategic insight. Adept at driving brand recognition and customer loyalty through innovative marketing strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Head of Marketing
The Art of Grazing
Fort Worth, TX
01.2021 - Current
- Developed and implemented a comprehensive marketing strategy to maximize brand recognition and customer loyalty.
- Managed social media platforms, creating engaging content and monitoring analytics to enhance online presence.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Created and edited social content, including all photos and videos currently used across all platforms.
Wine Director
The Art of Grazing
Fort Worth, TX
02.2022 - Current
- Demonstrated comprehensive knowledge of wines that match our business needs.
- Composed wine lists to achieve maximum guest satisfaction, profit, and recognition.
- Achieved Level 1 Sommelier certification through the CMS.
- Used social media platforms and marketing campaigns to bring wine parallel with the main offerings of the business
Senior Stylist
Stitch Fix
Fort Worth, TX
02.2020 - Current
- Provided a custom, tailored styling experience to clients of all demographics.
- Monitored metrics and KPIs to compare with personal performance, and analyze areas for growth.
- Showed excellent use of time management through the company's work-anytime policy.
- Contribute to daily slack channel with successful tips and advice to help other stylists elevate their performance
Lead Instructor and Head of Training
Zyn22
Fort Worth, TX
12.2015 - 07.2020
- Performed as a lead instructor, also acting as a senior point of communication to new employees and trainees.rainees
- Developed and implemented a cycling training program, spanning a ten-week time frame.
- Conducted peer evaluations with professionalism and constructive feedback
- Built personal following on social media channel to develop growth in class attendance and customer retention
Education
Bachelor of Science - Health Sciences
Arizona State University
Tempe, AZ05-2019
Skills
- Product marketing
- Advertising campaigns
- Media planning
- Creative direction
- E-mail and direct mail marketing campaigns
- Digital marketing
- Experience with Canva, MailChimp, Lightroom, Wordpress, etc
- Social media engagement
- Strong time management
- Excellent written and verbal communicator
Certification
- CSM Level 1 Sommelier
Affiliations
- Avid runner and fitness enthusiast
- Conversationalist and leader among friends
- Always looking to learn
References
References available upon request.
Portfolio
Food
Logo
Food
MailChimp
Graphics
Timeline
Wine Director
The Art of Grazing
02.2022 - Current
Head of Marketing
The Art of Grazing
01.2021 - Current
Senior Stylist
Stitch Fix
02.2020 - Current
Lead Instructor and Head of Training
Zyn22
12.2015 - 07.2020
Bachelor of Science - Health Sciences
Arizona State University
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