KATIE GRAHAM
Atlanta,GA
Summary
Dynamic and results-driven Global Marketing Leader with over 15 years of proven experience in driving business growth and brand success within manufacturing and B2B sectors. Demonstrates expertise in strategic communications, digital marketing, and account management. Adept at accelerating brand growth, enhancing market visibility, and optimizing product portfolios through innovative strategies and content development aligned with organizational objectives. Recognized for inspiring high-performing marketing teams to achieve optimal success and deliver significant value to stakeholders.
Overview
6
6
years of professional experience
Work History
Regional Marketing & Communications Manager
BOBST
06.2021 - Current
- Managed an annual budget of $1.5M and led a team of 5 within the sales and marketing department
- Spearheaded the revival of the BOBST brand identity in the NAM Market post-2014-17 crisis, achieving a 25% increase in brand awareness within 6 months through targeted PR campaigns, social media engagement, and impactful media collaborations
- Launched the BOBST Digital MASTER 340 Press, generating over $5 million in pre-orders within the first quarter through comprehensive digital marketing strategies
- Optimized Customer Education Programs within the Corrugated market, reducing customer training time by 20% and increasing satisfaction scores by 15%
- Innovated marketing event strategies, resulting in a 25% increase in product adoption rates and heightened brand awareness.
Marketing and Communications Manager
FLEXOGRAPHIC TECHNICAL ASSOCIATION
07.2019 - 06.2021
- Orchestrated a transformative content marketing strategy, achieving a 35% increase in website traffic and generating 120 qualified leads
- Directed and executed an original digital marketing strategy, resulting in a 25% surge in online engagement and a 20% growth in website traffic
- Established a robust social media presence, leading to a 30% boost in brand awareness and a 15% rise in online community engagement
- Revitalized an underperforming training initiative, surpassing enrollment targets by 300% and driving revenue growth, productivity, and employee retention.
Global Marketing and Communications Manager
PAMARCO
03.2018 - 07.2019
- Transformed the lead generation model, resulting in a 150% increase in social media-generated leads within six months
- Oversaw comprehensive product and service education to target audiences, consistently exceeding sales quotas
- Enhanced website content, maximizing conversion rates and developing long-term lead nurturing strategies
- Executed multi-channel marketing campaigns, resulting in a 350% increase in Facebook page likes, a 250% growth in Twitter engagement, and a 75% rise in LinkedIn followers.
Education
Bachelor of Arts (BA) - Communications
GA State University
MBA - Marketing
Keller Graduate School of Management
Leadership Henry Program - Graduate
Leadership Training -
Georgia Tech
Social Media for Small Business -
Hootsuite
Skills
- Microsoft Office 365, Teams, Zoom
- MS Project, Salesforce CRM, InDesign
- Axapta, Sage CRM, Google Suite
- Google Website Optimizer, Flexo, Pre-Press, OEM, Pardot
- Strategic Marketing Leadership
- Digital and Traditional Marketing
- Brand Development and Management
- Market Analysis and Research
- Customer Acquisition and Retention
- Campaign Strategy and Execution
- Stakeholder Engagement
- Sales and Business Development
- Budget Management
- Team Leadership and Development
- Data-Driven Decision Making
- CRM and Marketing Automation Tools
Affiliations
- Board Member | Graphic Communications Workforce Coalition
- Marketing & Logistics Volunteer | Leadership Henry
- Women of Flexo Chair | Flexographic Technical Association
- Marketing Committee | Sustainable Green Printing Partnership (SGP)
Personal Information
Title: GLOBAL MARKETING LEADER
Timeline
Regional Marketing & Communications Manager
BOBST
06.2021 - Current
Marketing and Communications Manager
FLEXOGRAPHIC TECHNICAL ASSOCIATION
07.2019 - 06.2021
Global Marketing and Communications Manager
PAMARCO
03.2018 - 07.2019
Bachelor of Arts (BA) - Communications
GA State University
MBA - Marketing
Keller Graduate School of Management
Leadership Henry Program - Graduate
Leadership Training -
Georgia Tech
Social Media for Small Business -
Hootsuite
Similar Profiles
Priyanka KumbharPriyanka Kumbhar
Finance Specialist at BOBSTFinance Specialist at BOBST
Rahimé DerRahimé Der
Gestionnaire de Projet Expérience Client at BOBSTGestionnaire de Projet Expérience Client at BOBST
Denis RudenkoDenis Rudenko
Digital Print Expert at BOBSTDigital Print Expert at BOBST