KATIE HANSEN

• Developed, implemented and managed business plans to promote profitable food and beverage sales.
• Create lucrative annual food and beverage marketing plan.
• Delivered in-depth training to employees to promote strong team performance.

• Achieved sales goals by cultivating and securing new customer relationships.
• Implemented up-selling strategies such as recommending accessories and protection plans to boost total sale.
• Greeted customers, helped locate merchandise and suggested suitable options.

• Developed local and implement national marketing plans to drive sales and community awareness for 13+ restaurant franchises.
  
• Create and market a new concept, Hooch & Blotto's Sports Bar in Erie PA.
• Drove consumer engagement and built relationships on all social media platforms across multiple properties.
  
• Wrote copy for ads, brochures, TV spots, radio, and other forms of advertising.
  

• General marketing activities including fundraisers, all corporate marketing implementation, social media postings, athletic partnerships, and ad spend budgeting.

• Marketed 3 locations by sampling and catering events to build brand awareness in a new community.

• Created and managed marketing intern program.

• Host of Daily happi Drive Home (2-7pm) and Saturday Night Sneak Peek (6-10PM).

• Entertained on the airwaves, abiding by the station’s playlist while informing listeners of upcoming station events, news, and celebrity gossip.

• Developed ideas with producers for segments and coinciding online video.

• Created and maintained a presence on social media networking sites as a way of promoting the station and engaging with audiences through listener feedback, music requests or program contests.

• Planned, coordinated and executed events , overseeing the planning and execution of logistics and operations for events in studio and on location.

• Conducted on-location interviews with top celebrities in the entertainment industry.

• Attended events, premieres, etc. while gathering video coverage for online publishing.

• Researched and wrote news articles on entertainers, young Hollywood.

• Hosted “Daily Wrap-Up” V-Log with both pre-written and improvisation segments.

• Produced and filmed on the ‘Katie Cam’ weekly show.

• Conducted interviews at red carpet events along with sit down interviews with various musical and acting talent.

• Worked with several partners to co-promote content like TV Guide, Popstar! Magazine, Bauer Publishing, USA Today, Parade Magazine, and MTV.

• Appeared as special guests in regular magazine publications, and on radio.

• Grew online assets like corresponding YouTube channel to be one of the top five in the “reporters” category in 2008 with 40,000 subscribers and over 7.5 million views. Youtube.com/KSantry918